Convention company Vidcon, a division of ViacomCBS, has appointed Nicole Leo to serve as director of creator partnerships, as Vidcon prepares its return to Anaheim with a live convention. Leo is tasked with cultivating relationships with the world's top video creators, musicians, and celebrities, and also creating new programming for the talent she brings to the company's … [Read more...] about Who’s News: ViacomCBS’s Vidcon Makes 5 Key Appointments
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Three Key Executives Join BLM Licensing
ViacomCBS’ Simta Sawhney, Fashion UK’s Hannah Miles and Ravina Mehta Have Joined Saphia Maxamed on the BLM Licensing Initiative. The mission to help Black Lives Matter control its own narrative got a massive boost in the UK as three veteran licensing executives have volunteered to join the Black Lives Matter Licensing Committee, headed by Saphia Maxamed, president … [Read more...] about Three Key Executives Join BLM Licensing
Semaphore Premier Licensing Signs Mega Gamer SypherPK
Semaphore Premier Licensing continues to expand their all-star line-up of talent as the company takes a deep dive into the world of gaming influencers, signing YouTube star SypherPK (aka Ali Hassan), one of the world's leading Fortnite gamers. The news follows by just one week the signing of Megan Plays (aka Megan Letter), a massive star among Roblox players with 3.5 million … [Read more...] about Semaphore Premier Licensing Signs Mega Gamer SypherPK
Franklin Hits Home Run With NERF Sports Line
Franklin Sports is working with Hasbro to launch a collection of new NERF Sports products, after the American toyco granted licensing rights to produce and sell these items across a range of sports. The resulting lineup of NERF Sports products is now available at both Target and Walmart and several other retailers in North America. "We're proud to join forces with Hasbro to … [Read more...] about Franklin Hits Home Run With NERF Sports Line
Hisense Sponsoring 2022 FIFA World Cup
Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an official sponsor of the 2022 World Cup in Qatar, creating an exclusive connection between the tournament’s worldwide audience in unique and compelling ways. “Continued investment in world-class sporting events represents Hisense’s determination to become a global brand,” said … [Read more...] about Hisense Sponsoring 2022 FIFA World Cup
Funko Releases Six New Disney Games
Funko is once again teaming up with Disney to release six new board games for families, including Disney Mickey and the Beanstalk, Disney Pixar Toy Story Talent Show, Disney Mad Tea Party, Disney You Can Fly, and Disney Hidden Mickeys. Players can fly with Dumbo or Buzz Lightyear, climb a beanstalk with Mickey Mouse, and even take the It's a Small World cruise from Disney … [Read more...] about Funko Releases Six New Disney Games
Hollie Holmes Takes The Wheel At PlayMonster
PlayMonster LLC has made a big move in its licensing department, announcing Mattel's Senior Director of Strategic Development, Hollie Holmes, is joining the company as its Global Head of Licensing. This is a new position at PlayMonster, a Wisconsin-based toy company that has grown to offer products globally. The company says Holmes will oversee the company’s global licensing … [Read more...] about Hollie Holmes Takes The Wheel At PlayMonster
Who’s News: Simba Dickie Group Names New CEO
The family-owned Simba Dickie Group (SBG) has a new CEO this week, as Michael Sieber (pictured above, at left) officially handed over the reins to the toy company to his son Florian Sieber on May 1. Florian will become the third generation of the Sieber family to run SBG, since Michael and his father Fritz Sieber founded Simba Toys in 1982. Florian Sieber was named as the … [Read more...] about Who’s News: Simba Dickie Group Names New CEO
Fanattik Adds Magic to Collection in Hasbro Partnership
Gifts and Collectibles Being Developed For Dungeons & Dragons and Magic: The Gathering Collectibles company Fanattik has partnered with Hasbro on a new line of products for its wildly popular games Magic: The Gathering and Dungeons & Dragons. As reported this past week by The Licensing Letter, those two franchises saw massive sales growth during the pandemic, as the … [Read more...] about Fanattik Adds Magic to Collection in Hasbro Partnership
Adidas Snags Deal With Number One NFL Draft Pick
Adidas' bet on NFL prospect Trevor Lawrence appears to be paying off so far, as the collegiate star from Clemson was the No. 1 overall draft pick by the Jacksonville Jaguars on Thursday. Adidas announced last Wednesday—the day before the NFL draft —that it had signed the top 2021 draft prospect to a multiyear partnership. "I've always been a fan of Adidas and I'm excited to … [Read more...] about Adidas Snags Deal With Number One NFL Draft Pick