By Allison Watkinson TLL Reporter Cartamundi Group and Warner Bros. Consumer Products have launched a new line of licensed DC Hybrid Trading Cards by Hro. The new program combines physical cards with collectible NFTs. Founded in 1970, Cartamundi Group is a prolific manufacturer, producer, and distributor of board games, collectible card games, playing cards, and … [Read more...] about Warner and Cartamundi Release DC Hybrid Trading Cards With NFTs
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Cosmo Going To the Dogs … and Cats … With New Furbabies Line
By Allison Watkinson TLL Reporter Leading media brand Cosmopolitan has partnered with pet supply manufacturer Ethical Products for the launch of a licensed Cosmo Furbabies product line. “It’s not an overstatement to say that Cosmo readers are obsessed with their pets,” explains Angela Kim, Senior Director of Hearst Global Licensing. “Given their tendency to splurge on their … [Read more...] about Cosmo Going To the Dogs … and Cats … With New Furbabies Line
Which Brands Are Immortalized in Tattoos? Find Out Here
There are a lot of ways to measure the popularity of a brand, but DealA has come up with a new one for me. The coupon website DealA has measured brand popularity by measuring how many tattoos were posted on Instagram. And the winner is Disney, by a long shot. DealA normally measures popularity by how many people check in for brand discount codes or vouchers, but maybe because … [Read more...] about Which Brands Are Immortalized in Tattoos? Find Out Here
Something to Tweet About: Campaign celebrates 80 Years of Tweety
By Allison Watkinson TLL Reporter Long before Tweets, there was Tweety. WarnerMedia Global Brands and Experiences is launching a global 80th anniversary celebration for the licensed character brand Tweety. The 80 Years of Tweety campaign will kick off in Austin at SXSW 2022 on March 11. Tweety debuted in the award-winning 1942 short, A Tale of Two Kitties. Tweety's … [Read more...] about Something to Tweet About: Campaign celebrates 80 Years of Tweety
Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
The gaming hardware producer Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories. Brokered by Kraft Heinz's licensing agency Brand Central, the deal will see Hyperkin using the most popular snack brands that have been nourishing dedicated couch warriors for decades. "Now gamers can truly represent their favorite go-to … [Read more...] about Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
Brands With Influence Appointed to Rep Genius Brands in the UK
Genius Brands announced this week it has appointed the award-winning Brands with Influence as its exclusive licensing agent in the U.K. The company says Brands with Influence will be responsible for creating licensing, merchandising and retail programs for Genius Brands’ slate of properties, including the Stan Lee brand, from the legendary Marvel creator, which the global … [Read more...] about Brands With Influence Appointed to Rep Genius Brands in the UK
Brands With Influence Appointed to Rep Genius Brands in the UK
Genius Brands announced this week it has appointed the award-winning Brands with Influence as its exclusive licensing agent in the U.K. The company says Brands with Influence will be responsible for creating licensing, merchandising and retail programs for Genius Brands’ slate of properties, including the Stan Lee brand, from the legendary Marvel creator, which the global … [Read more...] about Brands With Influence Appointed to Rep Genius Brands in the UK
Trade Shows: More Than 170 Exhibitors Already Signed On For Licensing Expo
By Allison Watkinson TLL Reporter The Licensing Expo is gearing up to host the consumer product industry's largest in-person get- together in three years. A growing roster of brands are signing on daily to exhibit at the in-person event that will be held at the Mandalay Bay Convention Center in Las Vegas. The full exhibitor list is available online and is accessible … [Read more...] about Trade Shows: More Than 170 Exhibitors Already Signed On For Licensing Expo
Experiential Licensing: Former Marvel President Joins Board At Falcon’s Beyond Global
By Gary Symons TLL Editor in Chief Simon Philips, one of the licensing industry’s most accomplished executives, has joined the board of experiential entertainment company Falcon’s Beyond Global. Among his many accomplishments, Philips served as president of Marvel Entertainment International, where he was a member of the leadership team that helped build Marvel into a retail … [Read more...] about Experiential Licensing: Former Marvel President Joins Board At Falcon’s Beyond Global
MGM Expanding Licensing Program For Hit Show Vikings: Valhalla
New Products and Partners for the Global Viking Sensation Includes Apparel, Accessories, Collectibles, Costumes and More MGM's Netflix hit Vikings: Valhalla is looking for more licensing partners as the studio expands its global program. The studio's epic Viking saga is back and better than ever with the unstoppable adventures of Vikings: Valhalla. On the heels of the recent … [Read more...] about MGM Expanding Licensing Program For Hit Show Vikings: Valhalla