By Gary Symons TLL Editor in Chief The Licensing Letter has just released its annual Licensing Salaries and Compensation Survey, covering 2021 and 2020. TAKE THE SURVEY HERE. This year the survey specifically covers the impact of the COVID-19 pandemic on the salaries and job security for the professionals working in our industry. And while The Licensing Letter has … [Read more...] about Take Five Minutes To Complete The Licensing Salaries and Compensation Survey
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Toy Licensing: Hasbro’s Mr. Potato Head Goes Into Therapy
By Allison Watkinson TLL Reporter Online therapy provider PresenceLearning has partnered with Hasbro to bring popular licensed characters and games to its platform. Through this partnership speech-language pathologists, occupational therapists, and other mental health professionals will be able to use the exclusive digital adaptations to enhance their online therapy … [Read more...] about Toy Licensing: Hasbro’s Mr. Potato Head Goes Into Therapy
Music Licensing: Epic Rights to Rep Aerosmith’s Brand
By Allison Watkinson TLL Reporter The bestselling hard-rock band Aerosmith has signed with Epic Rights as its brand licensing management agency. A subsidiary of Universal Music Group, Epic Rights is a branding, merchandising, and artist’s services company that offers retail licensing, tour merchandising, D2C e-commerce, VIP/fan experiences, merch bundles, and more. With … [Read more...] about Music Licensing: Epic Rights to Rep Aerosmith’s Brand
Collegiate Sports Management Inks Sports Licensing Deal With BrandR
By Allison Watkinson TLL Reporter Collegiate Sports Management Group (CSMG) and The BrandR Group (TBG) have announced a multi-year brand partnership in the NIL and group licensing spaces. The agreement will focus on combining personnel resources and university network connections for mutual benefit. Collectively, CSMG and TBG represent more than 250 athletic conferences, … [Read more...] about Collegiate Sports Management Inks Sports Licensing Deal With BrandR
Licensing Law: Actor Gets 20 Years For Licensing Ponzi scheme
Zach Horwitz Sentenced For $230 Million Fraud Based On False Claims of Licensing Deals With Netflix and HBO Max By Gary Symons TLL Editor in Chief For most of his adult life, 35-year-old Zachary Horwitz (aka Zach Avery) was an actor in a number of low-budget horror flicks. But his big role came when he starred as the central character in an equally terrifying, $230 million … [Read more...] about Licensing Law: Actor Gets 20 Years For Licensing Ponzi scheme
Iconix Brand Group Consolidates Ownership of Subsidiaries
By Gary Symons TLL Editor in Chief The brand management company Iconix Brand Group has completed its acquisition of the remaining interests in its regional subsidiaries Those include Iconix MENA Limited, Iconix Europe LLC and Iconix SE Asia. The move comes after a troubled period for the global branding and licensing company, which has over 1,100 licenses with leading retailers … [Read more...] about Iconix Brand Group Consolidates Ownership of Subsidiaries
Streaming Success Prompts ViacomCBS Rebranding to Paramount
By Gary Symons TLL Editor in Chief The meteoric rise of streaming services during the pandemic has prompted ViacomCBS to change its name to Paramount. That news was releases during the ViacomCBS earnings call with investors this week, which also revealed the company's Paramount+ service has attracted 32.8 million subscribers. That includes 7.3 million subscribers who signed … [Read more...] about Streaming Success Prompts ViacomCBS Rebranding to Paramount
Toy Licensing: WildBrain To Cast Its Licensing Spells On Magic Mixies
By Allison Watkinson TLL Reporter WildBrain CPLG is partnering with Moose Toys to handle the representation and planned line extensions of the company’s hit brand, Magic Mixies Magic Cauldron. Under its dedicated North America office, WildBrain will represent Magic Mixies in Canada and the U.S. to build a cross-category merchandise line targeting children aged 5-8 years … [Read more...] about Toy Licensing: WildBrain To Cast Its Licensing Spells On Magic Mixies
McDonalds Files Patents For Its Launch Into The McMetaverse
By Gary Symons TLL Editor in Chief Now you can just call it the "McMetaverse." The global fast food giant McDonald's Restaurants has become the latest mega-corporation to take a deep dive into the metaverse. According to tweets from trademark lawyer Josh Gerben, McDonalds has filed several patents to develop goods and services in the metaverse, including digital restaurants, … [Read more...] about McDonalds Files Patents For Its Launch Into The McMetaverse
We’re Back: The 2022/23 North American Film Release Schedule
By Gary Symons TLL Editor in Chief Finally, after a long delay due to the COVID-19 pandemic, TLL's North American Film Release Schedule is back. For many years the Licensing Letter has published a regular and updated list of films being released in Canada and the US. Unfortunately, when the COVID-19 virus spread throughout the world in March of 2020, film release dates … [Read more...] about We’re Back: The 2022/23 North American Film Release Schedule