The Licensing Letter

TLL

Guru Studio Appoints Master Toy Partner for True

Canadian animation studio Guru has appointed United Smile as its first-ever Master Toy Partner for its series True and the Rainbow Kingdom. The studio originally partnered with Toy State in a non-exclusive licensing agreement, but the toy company shut down in 2018 after more than three decades in business. Guru has also worked with other companies, but the deal with United … [Read more...] about Guru Studio Appoints Master Toy Partner for True

Netflix Opening Online Store to Sell Licensed Merch From Hit Shows

Netflix is Becoming Amazon, Amazon is Becoming Netflix By Gary Symons TLL Editor in Chief Amazon has become the single greatest competitor for Netflix in terms of members, but now Netflix is getting a bit of its own back by moving into the ecommerce space, selling products to its more than 200 million paying subscribers. Netflix on Thursday launched new online store selling … [Read more...] about Netflix Opening Online Store to Sell Licensed Merch From Hit Shows

Licensing List: Deals of the Week

Hershey Company Serves Up Sweet Fashions The Hershey Company has signed five new partners to expand its line of licensed fashion, in deals brokered by global licensing agent Brand Activation Consulting. The new partners include: American Marketing Enterprises, a division of Centric Brands, for children’s sleepwear; Bioworld for adult sleepwear and accessories; Mad Engine … [Read more...] about Licensing List: Deals of the Week

Esports Giant Launches Mobile Game Controller

ESL’s First Foray Into Mobile Gaming Hardware Offers Improved Connectivity for Ultimate Tournament Play ESL Gaming, the world’s largest esports company, has launched the first ESL controller for mobile phones in a partnership with RiotPWR, the leading mobile controller developer of mobile gaming hardware. The partnership with ESL and RiotPWR kicked-off earlier in 2021 with … [Read more...] about Esports Giant Launches Mobile Game Controller

Wham-O Gets Into Board Games in Deal With Winning Moves Games

Wham-O has been on a licensing tear this year after signing with agency Anjar Co. & Becker Associates, and has now announced another deal to translate classic action toys like Frisbee and Hula Hoop into board games. Winning Moves Games USA is a Massachusetts-based maker of both new and classic board games, card games and puzzles including Pass the Pigs, No Stress Chess, … [Read more...] about Wham-O Gets Into Board Games in Deal With Winning Moves Games

Winnie The Pooh Shares Birthday With Queen Elizabeth

Winnie the Pooh has a surprising number of things in common with Her Royal Highness, Queen Elizabeth II. They both love spending time in the woods; they both like honey; and they're both celebrating their 95th birthdays. To mark the occasion, Disney has released a special animation entitled Winnie the Pooh and the Royal Adventure featuring Pooh and his friends. It's a short … [Read more...] about Winnie The Pooh Shares Birthday With Queen Elizabeth

Collaborations Licensing New Agent For World’s Best Apron Maker

Collaborations Licensing has announced this week a new partnership with Hedley & Bennett, arguably the best and most innovative apron brand in the world. While many people think an apron is an apron is an apron, most Michelin chefs would disagree. Since 2012, Hedley & Bennett has been creating better working, better looking kitchen workwear for both professional and … [Read more...] about Collaborations Licensing New Agent For World’s Best Apron Maker

MyFutprint Selects FanGirl As Licensing Agent

Popular manga publisher MyFutprint Entertainment, home of the world’s most diverse manga-inspired creators, and digital publisher of the flagship magazine and brand Saturday AM, has selected FanGirl Consulting & Brand Management, LLC as its official agent. The company says the FanGirl team, headed by Anita Castellar, will be tasked with expanding brand awareness, building … [Read more...] about MyFutprint Selects FanGirl As Licensing Agent

Iconix Plans To Go Private After Controversial Acquisition Deal

Iconix Brand Group, Inc., which owns several well known brands such as Joe Boxer, Buffalo Jeans, Mossimo and London Fog, among several others, will become a private company after the board accepted an acquisition offer from Lancer Capital LLC. However, two major law firms have announced they are launching investigations into the deal on behalf of shareholders, with one saying … [Read more...] about Iconix Plans To Go Private After Controversial Acquisition Deal