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Experiential & Content Initiatives: From Theme Parks to Boxing Matches

New partnerships between CBS x Six Flags, eOne x Alibaba, expansion from Funko, Bandai Namco, and Koso Rose Media, plus the big take-aways from the Logan Paul x KSI match…

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Retail & Experiential: Theme Parks, Amazon Go & More

The top news this week from Cartoon Network, Amazon, Walmart, Microsfot, Animaccord, CBS, Sanrio, Smithsonian, Nordstrom, and more…

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Consumer Research: Affluents, Students & More

The latest consumer spending research on affluents, Millennials and Gen Z, K12 as well as college students, and the global toys/games market…

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E-commerce Sales Surge as Specialty Purges Entertainment/Character

Retail sales of licensed entertainment/character-based merchandise through e-commerce sales grew 11.1% in 2017 while sales via specialty channels dropped…

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The Low-Down on Amazon Merch Collab

We had some questions about Amazon’s newest program targeting consumer products licensing and, as it turns out, Merch Collab is not for everyone…

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M&A Watch: Fashion Forward

Mergers, acquisitions, and partnerships in the fashion space.

Featuring: ABG, Concept One, Nine West, Sequential Brands, Hudson’s Bay, and more…

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Retail: Shifting Towards 360 Degree Distribution

Amazon claims it can boost licensed sales to $1 trillion over the next ten years. Let’s worry about the next two years as brands seek the perfect balance in their distribution channels…

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Video Games and Software

Royalty Profile for Licensed Video Games/Software

  Sector value, U.S. & Canada, 2017: $3.12 billion Proportion of retail sales of licensed merchandise, U.S. & Canada, 2017: 2.9% Average royalty, U.S. & Canada, 2018: 10.48% Royalty range, U.S. & Canada, 2018: 1–20% Average royalty, U.S. & Canada, (10 years) 2009–2018: 10.50% Analysis Royalties for corporate licensing in this area run in the low single digits. For software in which, for example, multiple car brands or athletes or music properties may be featured, each licensor would get a fractional percentage of the total. (Often car brands’ presence is promotional and they receive no royalty.) Among dedicated game/software titles, film- and sports-based properties draw higher than average rates, as do entertainment properties, although their royalty percentages are falling as their sales potential has increased. Royalty rates for mobile games… . . . read more


Pop-ups, Social Causes & Documentaries

The latest experiential and other marketing initiatives to impact the licensing business.

Featuring: Warner Bros., Endeavor, Epic Rights, Funko, Hasbro, and more…

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M&A & Bankruptcy

Nine West announces bankruptcy and sells its flagship brand, MGA’s CEO makes his move on TRU, Columbia Sportswear takes a hold of China, Mattel moves from NYC, and more…

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