Long-time LEGO executive Isabel Graham is moving across the pond, as the new head of marketing for LEGO UK & Ireland. Graham has held a number of key positions with The LEGO Group over the past decade. Among other things, she has worked with The LEGO Agency, LEGO's Product Group Marketing, and was a core member of The Americas Brand Marketing Team. Until this week Graham … [Read more...] about Isabel Graham To Head LEGO Marketing in the UK
Toys and Games
Hasbro Hits Home Run For Q2 Revenue
The global play and entertainment conglomerate Hasbro, Inc. smashed its revenue targets for Q2, sending the company's stock soaring. "Hasbro delivered an excellent second quarter, with revenues up 54% versus the second quarter of last year and 9% versus pro forma second quarter 2019," said Brian Goldner, Hasbro’s chairman and CEO. This is the second reporting period since … [Read more...] about Hasbro Hits Home Run For Q2 Revenue
Jazwares Launches Exclusive Dino Ranch Toy Line
Jazwares is partnering with Boat Rocker Studios on a new line of toys and plush inspired by the Canadian studio's hit show Dino Ranch. The Dino Ranch franchise has become the number one preschool U.S. cable show since its launch in January, and Jazwares intends to have its new toy products on sale by this fall. Items will be debuting at online retailers including Walmart.com, … [Read more...] about Jazwares Launches Exclusive Dino Ranch Toy Line
Star Trek Boldly Goes To The Toy Aisle With Playmates
The rich world of the Star Wars Universe is coming to a toy store near you, as ViacomCBS Consumer Products announced a licensing deal with Playmates Toys. ViacomCBS says it has awarded the global toy company with the licensing rights for action figures, vehicles and ships, role play and other toy categories for all Star Trek properties. Playmates will launch its new Star Trek … [Read more...] about Star Trek Boldly Goes To The Toy Aisle With Playmates
Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team
Veteran Hasbro executive Kim Boyd has been chosen to lead the company's new Global Brands & Consumer Innovation division. The formation of the GBCI division is a major strategic goal for Hasbro this year, and the company has opted to go for a leader with in-house knowledge and a track record of success with a variety of Hasbro products. Hasbro says, effective … [Read more...] about Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team
Subway Surfers
Building on the successful launch of its licensed Subway Surfers range in the United States and Canada last year, SYBO Games expanded rights worldwide to Sakar International, the leading wheeled goods manufacturer. This Fall, scooters, hoverboards, skateboards, helmets and protective gear based on the world's most downloaded runner game will first arrive in Europe. The global … [Read more...] about Subway Surfers
LEGO Builds Seinfeld Set For A ‘Toy About Nothing’
LEGO has been on a sitcom roll of late, building out the sets for popular shows like Friends and Big Bang Theory, and now has followed up with a 30th anniversary set for Seinfeld, the "show about nothing." The classic sitcom, a number one hit in the 1990s, will be immortalized in plastic bricks thanks to a fan-based project launched under the LEGO Ideas program. Brent Waller of … [Read more...] about LEGO Builds Seinfeld Set For A ‘Toy About Nothing’
Berenstain Bears Licensed For SolidRoots Games
The toy and game designer Solid Roots is previewing a new line of Berenstain Bears games in October, following a licensing agreement with Random House Children’s Books. The full launch of the line is expected to come out in spring of 2022. Random House and the Berenstain Bears franchise recently selected SolidRoots as its licensee to produce games "that appeal to a child’s … [Read more...] about Berenstain Bears Licensed For SolidRoots Games
Mattel Wins Licensing Agreement For PAW Patrol
Global toyco Mattel has won the PAW Patrol sweepstakes, signing a global licensing agreement for the franchise with ViacomCBS Consumer Products. The license allows Mattel to develop a range of toys and other items based on the upcoming theatrical release PAW Patrol: The Movie. What's particularly interesting about this deal is that PAW Patrol is a Spin Master product, and Spin … [Read more...] about Mattel Wins Licensing Agreement For PAW Patrol
Academic Travel and American Girl Create Vacation Experiences
Curated trips bring the worlds of popular American Girl historical characters to life for fans It seems like an age since Americans could travel safely and reliably abroad, but as vaccination programs roll out, companies are preparing for the return of international tourism. Two of those companies, American Girl and Academic Travel Abroad, are teaming up to create immersive, … [Read more...] about Academic Travel and American Girl Create Vacation Experiences