The Moonbug Entertainment property CoComelon rode its soaring international popularity to a first place finish this week, named as the Top Licensed Toys or Games Range. Top Toy is always a hotly contested category in the annual awards from License Global, but CoComelon snagged to honor as its hugely popular line from Bandai and Jazwares flew off store shelves in … [Read more...] about CoComelon Named Top Toy As Winners of 2021 Licensing Awards Revealed
Toys and Games
PlayMonster Working With Hasbro On Playskool Brands
PlayMonster has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategically grow its preschool category in 2022 and beyond. Both companies will work together to expand and broaden the Playskool brand, bringing new ways to learn and play within the Playskool portfolio, while reimagining Playskool’s most beloved, nostalgic … [Read more...] about PlayMonster Working With Hasbro On Playskool Brands
How LEGO’s Monkie Kid Deal With Amazon Could Change Toy Licensing
By Gary Symons TLL Editor in Chief. LEGO is taking its first steps in a partnership with Amazon Kids+, as the hit Asian series Monkie Kid debuted on the streamer on Sept. 9. And that deal is much more than just a content agreement. In fact, it could point to a huge advantage for Amazon that changes the way toy companies look at content and product licensing, and who they choose … [Read more...] about How LEGO’s Monkie Kid Deal With Amazon Could Change Toy Licensing
Kindi Kids And DNC Making Meal Times Fun
Bulldog inks a new deal with DNC for homewares based on the preschool sensation As part of its growing consumer products program, Bulldog Licensing has signed DNC as licensing partner for the hit preschool doll and YouTube hit, Kindi Kids. The deal will see DNC creating a range of products based on the bobble-headed dolls, including lunch bags and coolers, drinkware, food … [Read more...] about Kindi Kids And DNC Making Meal Times Fun
Mattel Adds Diversity To Masters Of The Universe
Mattel is making it clear that Black Toys Matter, adding black character Sun-Man to its Masters of the Universe toy and entertainment brand. The new character Sun-Man is part of the Rulers of the Sun collection, and will be the first Black superhero in the fictional world of Eternia, as a powerful ally to title character He-Man. The announcement took place Saturday morning at … [Read more...] about Mattel Adds Diversity To Masters Of The Universe
Gabrielle Sims to Head Hasbro’s Softlines Division in UK
Veteran licensing executive Gabrielle Sims will head the softlines business for Hasbro's consumer products division in the UK, the company says. “We have big growth plans for our UK business and are thrilled to be adding such strong talent to our team," said Sally Carnota, the category licensing director at Hasbro UK and Ireland. " Gabrielle’s exceptional creativity and … [Read more...] about Gabrielle Sims to Head Hasbro’s Softlines Division in UK
Magic: The Gathering Crossovers With Fortnite and Street Fighter
Saying "Magic is the core of our business," Hasbro's Wizards of the Coast division has announced major crossover deals between its Magic: The Gathering Products with video games Fortnite and Street Fighter. WotC says those activations will happen in 2022, around the same time it plans to release the upcoming Magic: The Gathering animated series on Netflix. Magic: The … [Read more...] about Magic: The Gathering Crossovers With Fortnite and Street Fighter
Hot Wheels Monster Trucks Go Live
Hot Wheels Monster Trucks Live is kicking off its return to live events with new trucks and drivers in an upcoming 10-stop tour across the US. The tour is made possible through a partnership with the Raycom-Legacy Content Company, a large-scale event operation, promotion, content production, licensing, and media firm. Raycom produces entertainment experiences including the Hot … [Read more...] about Hot Wheels Monster Trucks Go Live
Bluey Gets New Product Line From Moose Toys
The global smash hit Bluey is hitting the road this month with a new range of must-have products from Moose Toys. Bluey is a series created in Australia that has become a global sensation, becoming the top show on BBC's children's programming in the UK, and consistently ranked #1 on Disney Channel and Disney Junior. “Bluey has entered the cultural zeitgeist, an actual ‘pup … [Read more...] about Bluey Gets New Product Line From Moose Toys
Asmodee Gives A Disney Twist to Classic Game
Asmodee Group has partnered with Disney to launch a Disney Villains version of the popular hidden role game Werewolves of Millers Hollow, titled “Gathering of the Wicked.” The game combines one of the most famous party games with iconic Disney Villains characters. Gathering of the Wicked tasks players with playing the role of their favorite Disney Villains characters, such as … [Read more...] about Asmodee Gives A Disney Twist to Classic Game