The Licensing Letter

Video Games and Software

Augusta Partners on EA Sports PGA Tour

Licensing Deal Will See EA SPORTS PGA TOUR As The Exclusive Home of All Four Majors — the Masters Tournament, PGA Championship, U.S. Open Championship and The Open Championship EA Sports has unveiled EA SPORTS PGA TOUR: Road to the Masters as the exclusive video game home of the historic Masters Tournament at Augusta National Golf Club, one of the most prestigious golf events … [Read more...] about Augusta Partners on EA Sports PGA Tour

Sanrio Partners With Nintendo on Animal Crossing

Items, clothing and new characters inspired by Sanrio brands are coming to the Nintendo hit video game Animal Crossing: New Horizons, and Animal Crossing: Pocket Camp. Sanrio owns several popular character brands, the most famous being Hello Kitty (pictured), which have been licensed in everything from apparel, to gifts, to home products. Now Sanrio's suite of adorable … [Read more...] about Sanrio Partners With Nintendo on Animal Crossing

Video Game In Development For John Carter: Warlord of Mars

The classic sci-fi adventure series John Carter: Warlord of Mars is coming to a video game console near you, as Edgar Rice Burroughs, Inc,. announced its team is working with FNCPR to develop and publish a first person action game, starring the "world's oldest interplanetary warrior." Over 27 years FNCPR has worked on some of the biggest games in the industry, including … [Read more...] about Video Game In Development For John Carter: Warlord of Mars

‘Ted Lasso’ To Join FIFA Face-Off Celebrity Gaming Show

Global gaming giant Electronic Arts has jumped the divide between esports and TV sports by developing a new show that will see celebrities going head-to-head in an EA SPORTS FIFA football match, airing live on Twitch and YouTube. The new show will feature A-List celebrities including Jason Sudeikas, who plays the title character of football coach Ted Lasso; his Ted Lasso … [Read more...] about ‘Ted Lasso’ To Join FIFA Face-Off Celebrity Gaming Show

NBA Partners On Mobile Game ‘Ball Stars’

After announcing its formal partnership with the National Basketball Association and National Basketball Players’ Association (NBPA) in October, the global mobile game publisher Netmarble Corp has now released NBA Ball Stars, an all-new, puzzle-based mobile basketball game. The game is the first publishing project for Netmarble’s Los Angeles-based subsidiaries Netmarble US and … [Read more...] about NBA Partners On Mobile Game ‘Ball Stars’

Sonic The Hedgehog Celebrates 30 Years

Time flies when you're having fun, and especially if you're super speedster Sonic the Hedgehog, but it's still been 30 years since the iconic game character saw its first game released in 1991. That makes this a year of celebration and licensing opportunities for Sonic, as Sega is planning with a film sequel, a new series, and a variety of product deals. Depending on the … [Read more...] about Sonic The Hedgehog Celebrates 30 Years

Hasbro’s Finn Arnesen Joins Games Workshop

The Games Workshop Group is diving even deeper into the entertainment business, announcing the appointment of former Hasbro Studios SVP Finn Arnesen as the company's first Head of Entertainment Development. Games Workshop is best known for its Warhammer gaming franchise, and the company also has its own library of novels and short stories based on the game. Arnesen's first … [Read more...] about Hasbro’s Finn Arnesen Joins Games Workshop

Roblox Going Live on Deal With Genius Brands’ Kartoon Channel

The wildly popular Roblox game is going on air via the Kartoon Channel's OTT platform, as part of an agreement between Genius Brands and gaming video company Tankee. The new show, with the working title 'Radical Roblox', will focus on a group of popular Roblox influencers playing the game on air. The show will debut exclusively on Genius Brands' Kartoon Channel in June with … [Read more...] about Roblox Going Live on Deal With Genius Brands’ Kartoon Channel

EA Funds New Games From Silver Rain

A new gaming studio headed by BAFTA-nominated actor/producer Abubakar Salim has signed a dream deal with sector giant Electronic Arts Inc. Silver Rain Games is a new gaming company with no titles published to date, but Salim has signed a major deal with a division of EA dedicated to supporting indy studios, called EA Originals Label. Under the agreement, EA Originals will … [Read more...] about EA Funds New Games From Silver Rain