Hurley And Logan Tay Sparkle with Exclusive Jewelry Collaboration

By Allison Watkinson
TLL Reporter
The Hurley lifestyle brand has announced an exclusive licensing collaboration with the jewelry designer Logan Tay.
Logan Tay is a jewelry design brand that focuses on creating pieces with ocean-inspired accents such as pearls, seashell detailing, simple beading, layered colors and gold charms.
The licensing partnership between Hurley and Logan Tay includes a limited-edition collection of three jewelry items inspired by the Hurley brand’s surfing lifestyle and Logan Tay’s ocean-themed design aesthetic.
The three licensed jewelry pieces include a choker necklace crafted from fabric and cowrie shells, a wrap bracelet made with fabric and shell accents and a second choker necklace made using fabric and pearls.
Each piece of jewelry in the limited-edition Hurley x Logan Tay capsule collection is crafted using repurposed fabrics that feature signature Hurley prints as a base.
The Hurley x Logan Tay collection is currently available for purchase through the official Hurley e-commerce website while supplies last.
Founded in 1999, Hurley is a global lifestyle brand and youth fashion company that focuses on designs inspired by surfing, beach lifestyle, skateboarding and youth culture.
Hurley is currently owned by the brand management company Bluestar Alliance.
Bluestar Alliance is a global company that owns, manages, licenses and markets a portfolio of consumer brands such as Scotch & Soda, Hurley, Elie Tahari, Brookstone, Justice and more.