By Allison Watkinson
TLL Reporter
Outfit7 has collaborated with Privo to launch a new mobile game for Talking Tom & Friends that is designed specifically for kids.
Titled Talking Tom & Friends: World, the new mobile game marks the company’s first entry into interactive digital play for children.
The game is designed to allow players to explore, build and interact with official Talking Tom & Friends characters within a digital environment.
“We’ve grown Talking Tom & Friends into something that speaks to people of all ages, across so many platforms,” said Outfit7 president, Ante Odić. “With Talking Tom & Friends: World, we’re opening the door to a whole new kind of digital play for kids, one that reflects everything we care about: creativity, quality, and heart. This isn’t just a game; it’s how the next generation gets to know and fall in love with our brand.”
Outfit7 collaborated closely with child development specialists, educators and digital safety experts to ensure every interaction within the branded mobile game is designed to meet kids diverse developmental needs.
This includes designing the game as a free-to-play experience with optional in-app purchases with no advertisements, to help ensure the safety of its young user demographic.
“Outfit7 has gone to great lengths to ensure that it is handling child privacy compliantly and is meeting the highest standards to deliver an age-appropriate safe environment in Talking Tom & Friends: World, “ said PRIVO chief privacy officer, Claire Quinn. “We are delighted to have Outfit7 in our Kids Privacy Assured program and look forward to continuing to build on the good work as they develop their experiences for children.”
Outfit7 Limited is a mobile gaming company that has released more than 20 different titles for audiences around the world.
In addition to its mobile gaming properties, the company also offers licensing programs, animated series and theme park activations for its portfolio of entertainment IP.
Photo Courtesy of Outfit 7.