By Allison Watkinson
TLL Reporter
TKO Group Holdings and Seagram’s Escapes have launched a multi-year licensing partnership for a Seagram’s Escapes Spiked beverage collection inspired by the WWE.
The co-branded collection includes three revamped offerings from the beverage company’s existing line-up of Spiked drink flavors.
Based on well-known wrestling phrases from the WWE, the renamed beverage flavors include Rumble Punch as Jamaican Me Happy, Pineapple Powerhouse for Pineapple Cherry Lime and Slammin’ Blueberry as Blueberry Lemon.
“Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product as we continue to broaden and diversify the category,” said TKO Holdings EVP, Grant Norris-Jones.
As an official partner of WWE, Seagram’s Escapes Spiked will also receive prominent integrations through the company’s premium live wrestling events.
These integrations will take place during upcoming events such as Money in the Bank, SummerSlam and the Survivor Series.
“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global audience,” said Seagram’s Escapes brand director, Jaime Polisoto. “Plus, our sales team is thrilled to leverage WWE Superstar appearances at retailers nationwide, creating unforgettable experiences for fans.”
The Seagram’s Escapes Spiked x WWE beverage line is currently available for purchase at retailers across the United States.
Part of TKO Group Holdings, WWE (World Wrestling Entertainment) is an integrated media organization that creates and delivers professional wrestling content to audiences around the world.
The company offers an extensive selection of family-friendly entertainment through its TV programming, live events, digital media and publishing platforms.
Initially introduced in 1985, Seagram’s Escapes is a beverage company that focuses on creating flavored alcoholic malt beverages.
The company’s Seagram’s Spiked collection offers a higher alcohol content than its main beverage line.
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