Young fans in China can now visit the first ever Peppa Pig Play Cafe, thanks to a licensing deal between Hasbro and China Leisure Development Co. (CLDC). The global play and entertainment company has authorized CLDC to open the first Peppa Pig-themed café and play space on the 3rd floor of Hall B in Binjiang Yintai Shopping Center. On its grand opening day on Sept. 2, CLDC says … [Read more...] about Hasbro Opens First Peppa Pig Play Café in China
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Transformers Take To the Seas With World of Warships
Players of the battle sim World of Warships will get reinforcements this month, as characters from the Transformers franchise join the fray. World of Warships is an advanced battle simulation game that lets players take the helm of highly detailed, realistic warships from the past. Produced by Wargaming, which also publishes World of Tanks and World of Warplanes, among others, … [Read more...] about Transformers Take To the Seas With World of Warships
Video Games: Fall Guys Blunder Into Licensing Bonanza
By Gary Symons TLL Editor in Chief The charmingly clumsy beans from the hit video game Fall Guys has now entered the licensing world with a bang ... or maybe a thud. Devolver Digital says it has signed several worldwide, and world class, licensing partners for the record breaking title from Epic Games, which also produces Fortnite. “Fall Guys is cool, colourful, global, … [Read more...] about Video Games: Fall Guys Blunder Into Licensing Bonanza
Who’s News: Throop To Step Down as CEO of Hasbro’s eOne Division
By Gary Symons TLL Editor in Chief Hasbro has reported another senior management shakeup, saying Darren Throop will step down as president and CEO of its eOne division. Throop is the founder of what was then the Canadian studio Entertainment One, and guided the company during its growth and eventual acquisition by Hasbro. The company says Throop will continue in his current … [Read more...] about Who’s News: Throop To Step Down as CEO of Hasbro’s eOne Division
The Latest Deals, Developments and Dancing From Licensing Expo
By Gary Symons TLL Editor in Chief And we're back. Licensing Expo returned in style on May 24, with thousands of licensing professionals flooding the show floor at the Mandalay Bay Convention Centre. Attendees were hot on the trail of deals and colleagues separated by the pandemic for two years shared drinks and laughs well into the night, as the Expo after party rocked the … [Read more...] about The Latest Deals, Developments and Dancing From Licensing Expo
Hasbro Inc Acquires the Digital RPG Toolset and Game Companion, D&D Beyond
By Allison Watkinson TLL Reporter Hasbro, Inc. has announced the completion of its licensing acquisition of D&D Beyond from Fandom, Inc. D&D Beyond is the massively popular digital RPG toolset and game companion to the iconic fantasy franchise, Dungeons & Dragons. It features online versions of the official Dungeons & Dragons fifth edition books, as … [Read more...] about Hasbro Inc Acquires the Digital RPG Toolset and Game Companion, D&D Beyond
Ricky Zoom In Season 2 As Licensing Accelerates
Hasbro's Entertainment One (eOne) studio, is gearing up for the much-anticipated debut of Ricky Zoom's season two through ViacomCBS Networks UK, Nick Jr. and Channel 5’s multiplatform pre-school brand, Milkshake!. The CGI animated series follows Ricky, a speed-loving, adventure-seeking, little red rescue bike who loves to zoom around the fictional British town of Wheelford, … [Read more...] about Ricky Zoom In Season 2 As Licensing Accelerates
Franklin Hits Home Run With NERF Sports Line
Franklin Sports is working with Hasbro to launch a collection of new NERF Sports products, after the American toyco granted licensing rights to produce and sell these items across a range of sports. The resulting lineup of NERF Sports products is now available at both Target and Walmart and several other retailers in North America. "We're proud to join forces with Hasbro to … [Read more...] about Franklin Hits Home Run With NERF Sports Line
Wizards Of The Coast Leads Hasbro Revenue Segments
By Gary Symons TLL Editor in Chief A lot of people still think of Hasbro primarily as a toy company, but the firm's financial results tell a different story. As of Hasbro's Q1 financial results, Hasbro is now a broader entertainment and play company, with a strong accent on gaming through its Wizards of the Coast and Digital Gaming segment, which generated 75 per cent of … [Read more...] about Wizards Of The Coast Leads Hasbro Revenue Segments
Video: Transformers Get Real With Hasbro/Robosen Partnership
The idea behind The Transformers—of giant robots that transformed into vehicles in just a few seconds—always seemed cool, but ultimately completely unrealistic. Until now. Hasbro has released the first product of its partnership with robotics company Robosen, that being a large version of Transformer's boss Optimus Prime that can autonomously convert from a robot to a … [Read more...] about Video: Transformers Get Real With Hasbro/Robosen Partnership