The Licensing Letter

IMG

Skydance Animation Appoints IMG As Global Licensing Agency

Skydance Animation has appointed IMG as its global licensing representative for all animated releases, including its first two features, Luck directed by Peggy Holmes (Secret of the Wings, The Pirate Fairy) and Spellbound, directed by Vicky Jenson (Shrek). The multi-year deal will see IMG, a leading licensing agency, develop extensive product licensing portfolios for Skydance … [Read more...] about Skydance Animation Appoints IMG As Global Licensing Agency

Uninterrupted Partners With Jackie Robinson Foundation For Product Drop

The company founded by NBA star LeBron James and his best buddy Maverick 'Mav' Carter is now partnering with The Jackie Robinson Foundation (JRF) "with an impactful product drop this month in honor of Jackie Robinson Day," which took place April 15. The SpringHill Company and specifically its subsidiary UNINTERRUPTED were founded by James and Carter in June 2020, supported by … [Read more...] about Uninterrupted Partners With Jackie Robinson Foundation For Product Drop

LeMans Revs Up Licensing With IMG

Prestigious Race Renews Licensing Deal The Automobile Club de l'Ouest (ACO) has renewed its longstanding, exclusive worldwide licensing representation agreement with IMG for 24 Hours of Le Mans, the world's oldest active sports car endurance race, through 2024. Since being appointed in 2008, IMG has built a robust portfolio of more than 80 licensees for the prestigious event, … [Read more...] about LeMans Revs Up Licensing With IMG

IMG and World Rugby Seek Apparel Licensing Partner

World Rugby and its licensing agency IMG are on the hunt to find a global sports apparel suppliers for all World Rugby competitions up to 2024. For the first time, IMG says the chosen supplier will have access to all of the rights and assets for every one of World Rugby's international meets, including the World Cup in 2021 and 2023. The most recent World Cup was held in … [Read more...] about IMG and World Rugby Seek Apparel Licensing Partner

Erve and Psyonix Launch Rocket League Apparel Line

Erve Europe has partnered with video game developer Psyonix to create an extensive, all-new collection of Rocket League apparel, in a deal brokered by IMG. Rocket League is a high octane video game that combines arcade style soccer with vehicular mayhem that has been named a winner or nominee of more than 150 “Game of the Year” awards. Available on Nintendo Switch™, … [Read more...] about Erve and Psyonix Launch Rocket League Apparel Line

Dolly Parton Inks Fragrance Deal With Edge Beauty

Country music star Dolly Parton has signed a long-term license deal with Edge Beauty for the creation, development and distribution of the iconic entertainment superstar’s signature fragrance, in a deal brokered by IMG. The fragrances will be inspired by Dolly’s own signature scent, with the first collection set to launch in Spring 2021. “Fragrance has always played a major … [Read more...] about Dolly Parton Inks Fragrance Deal With Edge Beauty

Who’s News—8/21/2018

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Mattel shareholders elect Adriana Cisneros, CEO of Cisneros Group of Companies, and Roger Lynch, President & CEO of Pandora Media, to the … [Read more...] about Who’s News—8/21/2018

Experiential Activations

A new cross-media fitness campaign from Disney and Aspics features a series of "super work-out" videos, in-store activations, and a footwear collection all meant to celebrate the release of Incredibles 2. Mixed martial arts organization UFC and AirAsia, its sponsor and presenting sponsor of UFC Fight Night Singapore, launch the first UFC-branded livery on an AirAsia Airbus … [Read more...] about Experiential Activations

Who’s News — 1/8/2018

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Email Jen at jen@plainlanguagemedia.com and we'll announce the news in our next issue of Who's News.   Wicked Cool Toys hires Herb Mitschele as EVP Global Sales & Operations Warner Bros. appoints Walter Hamada as President of its DC-based film … [Read more...] about Who’s News — 1/8/2018