FIFA has passed the ball to MDR Brand Management to handle its licensing and brand extension programs in Southeast Asia and China. The deal with FIFA—the international governing body of association football—will cover the long-term licensing programs surrounding all major FIFA tournaments, including FIFAe and the FIFA brand. The collaboration specifically focuses on licensing … [Read more...] about Sports Licensing: FIFA Appoints MDR For Licensing In Southeast Asia, China
Sports Licensing
Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection
Mattel is launching the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo. “I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives,” said Antetokounmpo. “The Nike team has done a great job … [Read more...] about Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection
Sports Licensing: NFLPA Launches Accelerator to Help Close Diversity Gap in Licensing
The NFL Players Association has unveiled a new program to address the diversity gap in the licensing industry. The program is a new business accelerator called DRIVEN that is geared toward greater inclusion of diverse entrepreneurs and businesses in dealing with NFLPA licensing opportunities. The Association says it is committed to advocating for greater inclusion of those … [Read more...] about Sports Licensing: NFLPA Launches Accelerator to Help Close Diversity Gap in Licensing
Sports Licensing: Opus and The R&A Collaborate On New Book To Celebrate The 150th Open
Opus and The R&A today announced the planned publication and pre-order release of The Open Opus, which will celebrate the 150th playing of The Open and documents the history of the world’s oldest and most prestigious championship. The partnership was brokered by TSBA, licensing agent for The R&A, which stands for 'The Royal & Ancient'; a reference to 'The Royal … [Read more...] about Sports Licensing: Opus and The R&A Collaborate On New Book To Celebrate The 150th Open
EA Games Launches Revolutionary Tech For FIFA 2022
Electronic Arts is celebrating the record-breaking launch of EA SPORTS FIFA 22, which features a revolutionary new gameplay technology that EA has dubbed HyperMotion. The launch comes with what must have been a legendarily expensive launch trailer as well, featuring some of the world's greatest football (soccer) stars past and present, and even actor/pitchman Ryan Reynolds. … [Read more...] about EA Games Launches Revolutionary Tech For FIFA 2022
Brevettar Unveils Sports Licensing Agreement with FOCO
The sports licensing agency Brevettar has signed a multi-year agreement with FOCO, a leading manufacturer of licensed sports and entertainment merchandise with a product line that includes apparel, accessories, toys, collectibles, novelty items, and more. Through the new deal, FOCO will offer fans collector’s edition bobbleheads of golf legend Tiger Woods, and NHL star Wayne … [Read more...] about Brevettar Unveils Sports Licensing Agreement with FOCO
Xbox Named Gaming Partner For English Football Teams
The Microsoft-owned Xbox gaming platform has been named the official partner of England's national football teams. The multi-year partnership covers the Lionesses team, the eLions esports team, and the Three Lions team, as well as Wembley Stadium. Xbox has committed to a grassroots gaming campaign with The Football Association (FA), creating exciting experiences for football … [Read more...] about Xbox Named Gaming Partner For English Football Teams
ESPN In Talks For $3 Billion Sports Betting Deal
The Disney-owned sports broadcaster ESPN is looking at licensing its brand to major sports betting companies, with a price tag of at least $3 billion. According to a report in the Wall Street Journal, ESPN has already held talks with operators like the online gambling company DraftKings and casino operator Caesars Entertainment, among others. ESPN already has marketing … [Read more...] about ESPN In Talks For $3 Billion Sports Betting Deal
Brevettar Announces Superstar Agreement With Trends International
The sports licensing agency Brevettar, says it's signed a multi-year agreement with Trends International, LLC, a leading publisher and manufacturer of licensed posters, calendars, stickers and social stationery products. Through the new deal, Trends will offer fans collector’s edition calendars and posters featuring superstar athletes Michael Jordan, Wayne Gretzky and Tiger … [Read more...] about Brevettar Announces Superstar Agreement With Trends International
Topps Loses MLB License To Fanatics
By Gary Symons TLL Editor in Chief In a major upset, Major League Baseball has dropped Topps from its trading card roster, and has given the lucrative licensing agreement to sports merchandise giant Fanatics. The change will take place over time, due to the nature of the contracts. The Topps contract for player images expires in 2022, which the players’ union controls, while … [Read more...] about Topps Loses MLB License To Fanatics