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Sports Licensing

Sports Licensing: UEFA Seeking Licensees For Upcoming Football Tournaments

November 5, 2021

Companies interested in a license for the Union of European Football Associations can complete an RFP submission (Request for Proposals) by Nov. 26. UEFA has announced it is inviting interested parties to make proposals for licensing and marketing rights in relation to the Master Licensee, Onsite Retailer and Online Retailer categories for national team football competitions … [Read more...] about Sports Licensing: UEFA Seeking Licensees For Upcoming Football Tournaments

Sports Licensing: FIFA Appoints MDR For Licensing In Southeast Asia, China

November 3, 2021

FIFA has passed the ball to MDR Brand Management to handle its licensing and brand extension programs in Southeast Asia and China. The deal with FIFA—the  international governing body of association football—will cover the long-term licensing programs surrounding all major FIFA tournaments, including FIFAe and the FIFA brand. The collaboration specifically focuses on licensing … [Read more...] about Sports Licensing: FIFA Appoints MDR For Licensing In Southeast Asia, China

Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection

November 1, 2021

Mattel is launching the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo. “I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives,” said Antetokounmpo. “The Nike team has done a great job … [Read more...] about Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection

Sports Licensing: NFLPA Launches Accelerator to Help Close Diversity Gap in Licensing 

October 27, 2021

The NFL Players Association has unveiled a new program to address the diversity gap in the licensing industry. The program is a new business accelerator called DRIVEN that is geared toward greater inclusion of diverse entrepreneurs and businesses in dealing with NFLPA licensing opportunities.  The Association says it is committed to advocating for greater inclusion of those … [Read more...] about Sports Licensing: NFLPA Launches Accelerator to Help Close Diversity Gap in Licensing 

Sports Licensing: Opus and The R&A Collaborate On New Book To Celebrate The 150th Open

October 25, 2021

Opus and The R&A today announced the planned publication and pre-order release of The Open Opus, which will celebrate the 150th playing of The Open and documents the history of the world’s oldest and most prestigious championship. The partnership was brokered by TSBA, licensing agent for The R&A, which stands for 'The Royal & Ancient'; a reference to 'The Royal … [Read more...] about Sports Licensing: Opus and The R&A Collaborate On New Book To Celebrate The 150th Open

EA Games Launches Revolutionary Tech For FIFA 2022

October 4, 2021

Electronic Arts is celebrating the record-breaking launch of EA SPORTS FIFA 22, which features a revolutionary new gameplay technology that EA has dubbed HyperMotion. The launch comes with what must have been a legendarily expensive launch trailer as well, featuring some of the world's greatest football (soccer) stars past and present, and even actor/pitchman Ryan Reynolds. … [Read more...] about EA Games Launches Revolutionary Tech For FIFA 2022

Brevettar Unveils Sports Licensing Agreement with FOCO

September 23, 2021

The sports licensing agency Brevettar has signed a multi-year agreement with FOCO, a leading manufacturer of licensed sports and entertainment merchandise with a product line that includes apparel, accessories, toys, collectibles, novelty items, and more. Through the new deal, FOCO will offer fans collector’s edition bobbleheads of golf legend Tiger Woods, and NHL star Wayne … [Read more...] about Brevettar Unveils Sports Licensing Agreement with FOCO

Xbox Named Gaming Partner For English Football Teams

August 31, 2021

The Microsoft-owned Xbox gaming platform has been named the official partner of England's national football teams. The multi-year partnership covers the Lionesses team, the eLions esports team, and the Three Lions team, as well as Wembley Stadium. Xbox has committed to a grassroots gaming campaign with The Football Association (FA), creating exciting experiences for football … [Read more...] about Xbox Named Gaming Partner For English Football Teams

ESPN In Talks For $3 Billion Sports Betting Deal

August 30, 2021

The Disney-owned sports broadcaster ESPN is looking at licensing its brand to major sports betting companies, with a price tag of at least $3 billion. According to a report in the Wall Street Journal, ESPN has already held talks with operators like the online gambling company DraftKings and casino operator Caesars Entertainment, among others. ESPN already has marketing … [Read more...] about ESPN In Talks For $3 Billion Sports Betting Deal

Brevettar Announces Superstar Agreement With Trends International

August 27, 2021

The sports licensing agency Brevettar, says it's signed a multi-year agreement with Trends International, LLC, a leading publisher and manufacturer of licensed posters, calendars, stickers and social stationery products. Through the new deal, Trends will offer fans collector’s edition calendars and posters featuring superstar athletes Michael Jordan, Wayne Gretzky and Tiger … [Read more...] about Brevettar Announces Superstar Agreement With Trends International

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