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Motorsports Licensing: Igloo Unveils Monster Jam-themed Playmate Coolers

Igloo, a leading producer of coolers, has partnered with Monster Jam on a product line perfect for tailgate parties.
Monster Jam is an action-packed event series featuring gigantic monster trucks indulging in vehicular mayhem that’s flat out larger than life. Most of the tires used in Monster Jam trucks are higher than most actual trucks!
Now the motorsports brand has partnered with Igloo for a special-edition collection that features two of the most popular vehicles; the Grave Digger and El Toro Loco. The two massive vehicles will be featured on what is the world’s most popular cooler, the Playmate line from Igloo.

“Teaming up with Monster Jam, the larger-than-life sport, has been the ultimate experience,” says Brian Garofalow, Chief Marketing Officer at Igloo. “There’s nothing like the thrill of experiencing Monster Jam live, and now, with our new Grave Digger and El Toro Loco Playmates, there’ll be nothing else out there like these monster truck-inspired coolers to keep your drinks ice-cold, especially when you’re going full throttle while tailgating at the stadium!”

To make the new coolers, Igloo incorporated monster truck design elements into the artwork of each new Monster Jam Playmate cooler.

The Grave Digger Playmate cooler, based on one of the most decorated Monster Jam trucks, features a green, black and purple color palette, the Bad to the Bone motto, as well as the creepy skull and graveyard graphics seen on the real-life truck.

The version dedicated to the El Toro Loco features the truck’s famous raging bull, the truck chassis, orange and red flames and the “Mess With the Bull & You Get the Horns” motto.

The new Monster Jam Grave Digger and El Toro Loco Playmate Pal coolers are available online at igloocoolers.com/monsterjam.

Hot Wheels Monster Trucks Go Live

 


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