Big news in the licensing sector, as industry leader Trevco has announced the hiring of Amazon executive Daniel Leach as its new president.
Leach will now be overseeing all aspects the company’s strategic operations, with the company saying he will be focusing on enhancing the company’s existing Print On Demand business, and strengthening Trevco’s position in the DTC (direct-to-consumer) sector.
“I am humbled and honored at the opportunity to support the Trevco organisation as resident,” Leach said. “Trevco’s print on demand model, in-house design team, ecommerce expertise and proprietary technology uniquely position us to digitally showcase the most beloved brands to the broadest audience of consumers and provide products they will enjoy for years to come. As the leader in the marketplace and DTC market segments, Trevco is primed to grow at an exciting pace as consumer demand continues to shift to digital and e-commerce sectors.”
Trevco is one of the larger licensing companies in the industry, holding agreements with more than 1,000 major brands, including Disney, 20th Century Fox, Star Wars, dozens of major league sports teams, Hasbro, NASA, and many more.
Leach comes to Trevco with 15 years’ experience in leadership and ecommerce, with a reputation in the business as an Amazon expert and in-depth understanding of the retailer’s systems. He founded his own yachting merchandise business, which he still owns, and worked with Amazon as a Senior Strategic Account Executive since 2017.
“I am humbled and honored at the opportunity to support the Trevco organisation as president,” Leach said. “Trevco’s print on demand model, in-house design team, ecommerce expertise and proprietary technology uniquely position us to digitally showcase the most beloved brands to the broadest audience of consumers and provide products they will enjoy for years to come.
“As the leader in the marketplace and DTC market segments, Trevco is primed to grow at an exciting pace as consumer demand continues to shift to digital and e-commerce sectors.”