By Allison Watkinson
TLL Reporter
ITV Studios has signed multiple new partners for the multi-award winning TV show Schitt’s Creek.
The new licensing partners include Silver Buffalo, Zak! Designs and Con*Quest Journals.
Silver Buffalo is a manufacturer, designer, and distributer of consumer products that are based on lifestyle brands. The company will be responsible for developing a range of Schitt’s Creek themed gifts.
Zak! is a popular developer and manufacturer of licensed drinkware and tableware.
The company will expand the
drinkware and tableware categories for the Schitt’s Creek brand in North America.
Con*Quest Journals is producer and distributer of licensed journals and stationery, particularly for convention experiences. The company will be launching a line of premium Schitt’s Creek stationery items.
Schitt’s Creek is a multi-award winning comedy series that follows the lives of the formerly wealthy Rose family and their new lives in a small town.
The show was created and produced by Daniel Levy and Eugene Levy. The cast includes Eugene Levy as Johnny Rose, Catherine O’Hara as Moira Rose, Daniel Levy as David Rose, and Annie Murphy as Alexis Rose. The series has been sold to over 185 territories across the world.
Over the past several years, ITV Studios has built a successful licensing program around the Schitt’s Creek brand in key product categories.
The studio’s past collaborations include a coffee table book from Black Dog, apparel, gifts, drinkware from Isaac Morris/Culture Fly, apparel and accessories from Centric Brands, notepads and stationery sets from Innovative Designs, homewear and bedding from Jay Franco, Pops figurines from Funko, cards from Hallmark, and more.