Two beloved children’s brands joined forces this week for the May 10 debut of two new music videos featuring The Wiggles and characters from Sesame Street.
Both brands recently celebrated milestones with Sesame Street marking its historic 50th season last year and The Wiggles kicking off their 2021 celebration of 30 years of children’s entertainment. The two beloved children’s brands last joined forces to release a new take on The Wiggles’ classic hit song “Do the Propeller,” on YouTube in November 2019.
“Collaborating with Sesame Street feels so natural and makes so much sense,” says Anthony Field, Blue Wiggle and founding member of The Wiggles. “We share the same desire to consistently make music that entertains and educates. It was particularly fun performing together on this Sesame Street classic.”
The latest collaboration is centered around the “ABCs of Moving You” with Sesame Street and The Wiggles, in which kids participate by “moving your Arms to Zooming around. With an updated version of the Sesame Street song (originally sung with Usher), Cookie Monster, Elmo and Abby Cadabby and their friends The Wiggles dance and sing through the letters of the alphabet. Custom versions of the music video debut on Sesame Street’s and The Wiggles’ YouTube channels today. Fans can also enjoy a playlist of Favorite Songs from Sesame Street and The Wiggles, featuring 20 songs.
This video will be followed in June with a reimagining of The Wiggles famous song “Fruit Salad.” Starring The Wiggles—Anthony Field, Lachlan Gillespie, Simon Pryce, Emma Watkins—and Sesame Street’s Cookie Monster, Abby and Elmo, the music video virtually features fruit being dropped and passed between screens, adding playful and colorful elements.
“What better way to celebrate the 30th year of The Wiggles, and 50 years of Sesame Street in Australia, than with a brand-new music video? We had so much fun the first time around, we just had to reunite,” said Jenny Gioia, VP of Multimedia Programming, Sesame Workshop. “We’re thrilled to team up and provide new content on our YouTube channels for kids and their families to laugh, learn and sing with some of their favorite friends.”