By Allison Watkinson
TLL Reporter
White Castle and Disney’s Marvel Television have launched a licensing collaboration that brings Ironheart-inspired items to the company’s fast food restaurants.
The collaboration features an exclusive beverage, custom Slider packaging and a Craver Nation Rewards promotion.
“Collaborating with a beloved brand like White Castle to celebrate Ironheart has been an amazing way to bring Riri’s bold, innovative spirit to life,” said Walt Disney Studios VP, Holly Frank. “We can’t wait for Cravers and Marvel fans alike to experience how it all comes together when Ironheart premieres on Disney+ on June 24.”
For a limited time, White Castle locations will offer an Ironheart-inspired Fanta beverage called Mechanized Mix through the restaurant’s Coca-Cola Freestyle machines.
The fast food brand will also serve its Original Sliders in limited-edition boxes inspired by the White Castle packaging seen in the Disney+ Ironheart series.
Craver Nation Rewards members who purchase the exclusive drink will earn $2 off their next mobile order and unlock a Mechanized Mix badge within the app.
“This collaboration with Marvel Television’s Ironheart is a perfect match for White Castle,” said White Castle VP, Jamie Richardson. “Just as Riri Williams follows her Crave while taking on the world as Ironheart, our Cravers are everyday heroes who bring passion and joy to everything they do. We’re excited to offer them a taste of Ironheart with the new Mechanized Mix and even more reasons to celebrate through Craver Nation Rewards.”
In addition to the menu activations, White Castle will be sending a portion of proceeds from the sales of both the Mechanized Mix and any Coca-Cola Freestyle drink to the nonprofit organization Girls Who Code.
Focused on reducing the gender gap in the tech sector, Girls Who Code has helped 670,000 individuals pursue careers in computer science and technology.
“We’re grateful to White Castle for using this opportunity to spotlight the importance of gender diversity in tech,” said Girls Who Code CEO, Dr. Tarika Barrett.
The licensing promotion will run from June 9 to July 31 at participating White Castle locations in the US.
Set after the events of Black Panther: Wakanda Forever, Ironheart follows genius inventor Riri Williams who created a high-tech iron suit that rivals the tech made by Tony Stark.
Portrayed by Dominique Thorne, Williams returns to her hometown of Chicago and discovers a mystery that pits magic against technology.
She then becomes allies with the mysterious Parker Robbins (portrayed by Anthony Ramos) who uses a magical item called The Hood to pursue his ambitions.
Produced in association with Proximity Media, Marvel Televisions’ Ironheart officially launches on the Disney+ streaming platform on June 24, 2025.
Founded in 1921, White Castle is an American fast-food hamburger chain that owns and operates approximately 340 restaurants across the country.
In addition to its restaurant locations, the company operates a retail division, as well as its own Slider Provider meat plants, bakeries and frozen-Slider retail production plants.
Photo Credit: PRNewsfoto/White Castle