By Allison Watkinson
TLL Reporter
Gamefam and KIDZ BOP have announced the return of the family-friendly music brand to Gamefam’s Car Dealership Tycoon Roblox game.
Designed to promote the release of the KIDZ BOP 51 album, the partnership brings several licensed integrations to the Car Dealership Tycoon game.
These in-game integrations include a branded city center, interactable tour bus, collectible music notes, an exclusive branded car model and a racing course based on the album.
To further promote the activation, KIDZ BOP and Gamefam are working with several well-known Roblox video creators to bring the action to social media through streams, video-on-demand and social networking posts.
“Our partnership with KIDZ BOP continues to redefine how today’s youth discover music,” said Gamefam chief business officer, Ricardo Briceno. “Returning for their second gameplay integration, now within our hit game Car Dealership Tycoon, KIDZ BOP has proven to be a natural fit on Roblox, driving short-term engagement and long-term community with its most important audience.”
This new activation follows the music brand’s initial debut on the Roblox platform in January 2025.
Launched within Gamefam’s Really Easy Obby game, the brand’s Roblox debut was created as a launch event for the KIDZ BOP 50 album.
The in-game event led to a significant increase in audio streams during the first week of the album’s release.
In addition, the brand’s original track ‘Certified BOP’ received numerous streams and searches after it was featured within the Really Easy Obby activation.
“Our first collaboration with Gamefam tied to the release of KIDZ BOP 50 was so successful, we couldn’t think of a better way to celebrate the release of KIDZ BOP 51 than with another Roblox integration,” said KIDZ BOP marketing VP, Rob Dekker. “With Gen Alpha spending 2+ hours per day on Roblox, we look forward to cultivating and forming a new community there.”
The KIDZ BOP x Car Dealership Tycoon event will be available to play for free on Roblox across gaming consoles, PCs, mobile platforms and tablets beginning on July 19.
Through its previous partnerships, Gamefam’s Car Dealership Tycoon has hosted licensed brands, music events and entertainment IP alongside Nickelodeon, Coldplay, Spin Master, Saweetie, Cher, the NFL and more.
Photo courtesy of Gamefam.
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