The retail-first licensing agent, The Point.1888, has been appointed as the UK & Eire licensing agency for the YouTube Originals series Super Sema.
The animated children’s series, produced by film star Lupita Nyong’o, is the world’s first series focused on an African kid superhero.
The Point.1888 has been brought on by edutainment company Kukua to manage the property’s licensing program for UK & Eire and to focus on retail initiatives across all categories. This follows the announcement that United Talent Agency (UTA) will be representing the brand in North America.
Early response to the brand from potential partners across toy, apparel and publishing has been phenomenal, and retailers are very excited about showcasing this property, says Bethan Garton, CCO at The Point.1888.
“Super Sema is an incredibly powerful series which embodies strength, curiosity, innovation, and confidence,” said Garton. “We’re thrilled to be able to play a part in delivering an inspiring role model to kids throughout the UK via product. The team at Kukua have worked to deliver an outstanding property and we can’t wait for more kids to discover Sema and her world.”
This announcement follows The Point.1888’s successful work in building and delivering licensing programs with other YouTube hits such as Cocomelon, Blippi and Morphle as their EMEA Master Agent.
The Super Sema animated series features the world-changing, STEAM-fuelled adventures of a 10-year-old African girl, Sema, and her twin brother MB on a mission to protect their village Dunia from a heartless A.I. robot villain. The series is produced by Kukua, with a female-led team that includes chief executive officer Lucrezia Bisignani and actress and children’s author Lupita Nyong’o.
Super Sema’s first season of 20 five-minute episodes premiered as a YouTube Originals series in March 2021. Its second season will debut this summer, accompanied by a series of educational videos that help kids further explore the STEAM themes and topics from the animated series.