By Allison Watkinson
TLL Reporter
Louisiana State University (LSU) Athletics has named the Original Louisiana Brand Hot Sauce as its official hot sauce partner.
Through the terms of the partnership, the spicy sauce brand will be incorporated across numerous activations and events from LSU Athletics.
This includes activations such as official sporting event integrations, licensed products, promotions, marketing campaigns, campus dining services and more.
For the licensed products, the Louisiana Brand Hot Sauce is set to debut a line of limited-edition LSU Athletics-themed condiment bottles during the upcoming fall season.
“The partnership between LSU Athletics and The Original Louisiana Brand Hot Sauce is a homecoming for two beloved bayou brands,” said Original Louisiana Hot Sauce brand manager, Dionne Encarnacion. “The Original Louisiana Brand Hot Sauce is excited to bring the heat and flavor to game days in Death Valley.”
The partnership will also offer the product at LSU concession stands and football game day samplings in The Original Louisiana Hot Sauce Tailgate District outside Patrick F. Taylor Hall.
In addition, the hot sauce brand will be featured in promotions on-court during games, through official social media sweepstakes and radio advertisements.
The brand will also appear on signage located in Tiger Stadium, Pete Maravich Assembly Center and Alex Box Stadium.
“LSU Athletics is proud to partner with The Original Louisiana Brand Hot Sauce – an iconic brand that has been in our community for nearly a century,” said LSU Sports properties director, Ben Price. “We are excited to launch this partnership with our neighbors, and we are grateful for their support of our athletics program. Geaux Tigers!”
The Original Louisiana Brand Hot Sauce is owned by the food and beverage company, Summit Hill Foods.
Summit Hill Foods also offers products through its Better Than Bouillon, Better Than Gravy and Better Than Marinade brands.
In addition to its portfolio of retail brands, Summit Hill Foods serves as a provider and supplier of ingredients to a range of food-service distributors, manufacturers and restaurants.
Logo Courtesy of Summit Hill Foods and BusinessWire.
Aviation American Gin and Wrexham AFC Raise a Glass to Football History