By Allison Watkinson
TLL Reporter
AEO has partnered with Tru Kolors by Travis Kelce to release a collaborative apparel collection for its American Eagle brand.
“American Eagle and Travis Kelce were destined to collaborate,” said AEO president, Jennifer Foyle. “An iconic brand teaming up with one of the greatest athletes of our generation – that’s what I call a win.”
As creative director of the True Kolors sportswear brand, Kelce worked alongside the AE design team to create a wide range of co-branded products for the collaboration.
“I’ve had to keep my excitement about this collab under wraps for nearly a year,” said Travis Kelce. “It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the AE x TK collection to life.”
The full clothing line features more than 90 different pieces that are scheduled to drop in two limited-edition releases.
Some of the styles offered in the collection. include vintage-inspired t-shirts, varsity jackets, cricket sweaters, rugby polos, utility cargos, cashmere sets and more.
“AE and Tru Kolors are rooted in optimism, self expression and confidence–and we share a passion for empowering everyone to feel like their true self when wearing our products,” said Foyle. “Travis’ infectious energy and dedication to every aspect of the collaboration brought a refreshing spirit to the team, inspiring us to explore bespoke fabrics and fits to, showcase this collection through his distinct style and perspective.”
The first release for the collection hit retail on August 27, while the second drop is scheduled for September 24.
To promote the partnership, Kelce starred in a marketing campaign with fellow athletes like Anna Frey, Azzi Fudd, Drew Allar, Jeremiah Smith, Kiyan Anthony and Suni Lee.
The AE x Tru Kolors by Travis Kelce campaign will debut across the globe through social media platforms, a partnership with The Ringer NFL news podcast, extensive cTV campaign ads and takeovers within fantasy sports content.
American Eagle Outfitters (AEO) is a global specialty retailer that offers lifestyle apparel and accessories through its brand portfolio.
Photo Credit: AE X TK by Travis Kelce, courtesy of American Eagle.
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