The artsy folks at ARTiSTORY continue to expand their client portfolio with the addition of the Museum of Fine Arts, Boston (MFA), one of the most comprehensive art museums in the world.
The partnership allows ARTiSTORY to access nearly 500,000 works of art to inspire designs that they will license globally, excluding China.
“We at ARTiSTORY are very pleased to have signed this iconic American institution. Having worked with Debra at the MFA previously I know first-hand what incredible artworks we will gain access to, and the beautiful designs our in-house creative team can produce,” commented Yizan He, Co-founder and CEO at ARTiSTORY.
Launched in January 2021, ARTiSTORY’s vision is to extend the reach of its cultural partners to engage a much wider global audience via a comprehensive licensing program with global retailers, manufacturers, direct to consumer brands, and online retailers.
The program reflects ARTiSTORY’s core capability of turning “Artefacts to Merchandise” and extends beyond with storytelling content through hybrid/digital exhibitions and immersive experiences, each supported by narratives that resonate with their targeted audience.
Supported by Sinofaith IP Investment Company (SIPIC), an entity that embarks on a unique “IP+Investment” business mode, ARTiSTORY says its mission is to build a genuinely global powerhouse and eco-system of art, cultural and science related IP.
“ARTiSTORY is uniquely positioned to help expand the MFA’s global presence in creative and engaging ways through storytelling and merchandise, bringing art into the everyday life of the consumer,” said Debra LaKind, Senior Director, Intellectual Property and Business Development at the MFA. “We are thrilled to be working with the team at ARTiSTORY.”
Founded in 1870, the MFA opened its doors to the public on July 4, 1876, the nation’s centennial. The Museum’s global collection ranges from ancient to contemporary—encompassing Egyptian, Greek and Roman masterpieces, renowned works of art from the Americas, Asia, Europe and Africa, and significant holdings of photography, prints and drawings, textiles, fashion, and musical instruments.
Katsushika Hokusai, Wassily Kandinsky, Piet Mondrian, Alphonse Maria Mucha, Paul Gauguin, Claude Monet and Paul Cézanne’s masterpieces will be some of the sources of design inspiration for ARTiSTORY’s annually refreshed themes of design assets, including patterns, prints, icons, stories and immersive experiences.
“At the MFA, we believe in the power of art to bring people together and foster cross-cultural understanding,” said LaKind. “Our mission includes reaching beyond the walls of the Museum, by pursuing collaborative opportunities to share our diverse collections with world-wide audiences.”
https://www.thelicensingletter.com/artistory-partners-with-brand-licensing-studios-in-italy/