By Gary Symons TLL Editor in Chief The folks at Cronus Global have a smile on their faces today, as the agency has been appointed by the emoji company for the US and Canada. “We’re excited to partner with Cronus Global, a leading licensing agency known for its innovative strategies in brand development,” said Marco Huesges, CEO and founder of the emoji company GmbH. … [Read more...] about Cronus Global to Rep emoji company in US and Canada
Blvck Has Partnered With Epic Games For a Licensed Fortnite Capsule Collection
By Allison Watkinson TLL Reporter The global lifestyle brand Blvck has partnered with Epic Games’ Fortnite for a licensed collection of apparel and accessories. The licensed capsule collection features a monochromatic color palette with characters and references from the Fortnite game. Fortnite is an online game platform created by the video game and software … [Read more...] about Blvck Has Partnered With Epic Games For a Licensed Fortnite Capsule Collection
Hallmark names Earthbound to spearhead expansion of iconic brand
EARTHBOUND APPOINTED TO STEER LEGENDARY GLOBAL BRAND TOWARDS NEW PRODUCT OFFERINGS & EXCITING PROGRAMS Earthbound, a leading product design, licensing and brand growth company, today announced that they have been chosen as the exclusive licensing and brand extension agency for Hallmark, the beloved brand that helps people live caring connected lives full of meaningful … [Read more...] about Hallmark names Earthbound to spearhead expansion of iconic brand
Who’s News: Deborah Thomas Set to Retire from Hasbro, Inc
By Allison Watkinson TLL Reporter Hasbro, Inc. has announced that its Executive Vice President and Chief Financial Officer, Deborah Thomas is retiring from the company. “In her 24 years at Hasbro, Deb has been instrumental in transitioning Hasbro from a toy and game company to a global branded entertainment leader,” said Chris Cocks, Hasbro Chief Executive Officer. “Deb … [Read more...] about Who’s News: Deborah Thomas Set to Retire from Hasbro, Inc
Brevettar Announces Multi-Year Deal With Ikonick
By Allison Watkinson TLL Reporter Brevettar has announced a new collaboration between Upper Deck and Ikonick to create a collection of artistic designs showcasing current and past sports superstars. “Brevettar is very pleased to extend Upper Deck’s relationship with some of the world’s most celebrated athletes into the category of inspirational wall art through Ikonick.” said … [Read more...] about Brevettar Announces Multi-Year Deal With Ikonick
Electronic Arts and the National Football League have Signed a Multi-Year Esports Deal Renewal
By Allison Watkinson TLL Reporter Electronic Arts and the National Football League has announced a multi-year partnership renewal for the EA Sports Madden NFL Championship Series. The Madden NFL Championship Series is a series of competitive esports events for the popular video game, EA Sports Madden NFL 22. The game is developed by Electronic Arts, a global leader in … [Read more...] about Electronic Arts and the National Football League have Signed a Multi-Year Esports Deal Renewal
Licensing International Excellence Awards Honor Innovation
The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s inspiring to see the quality of work … [Read more...] about Licensing International Excellence Awards Honor Innovation
Loyalty Partner for Miraculous across EMEA
By Allison Watkinson TLL Reporter Independent animation studio ZAG has signed an agreement with TCC Global as the exclusive loyalty partner for Miraculous: Tales of Ladybug and Cat Noir in the EMEA region. “TCC Global is well-known for creating well-designed loyalty campaigns that excite shoppers and reward loyalty in meaningful ways,” said Julian Zag, EVP Global Operations … [Read more...] about Loyalty Partner for Miraculous across EMEA
Popeye Sails Into New Territories
By Allison Watkinson TLL Reporter King Features Syndicate has announced expansion into new territories for its iconic comic characters, Popeye and Olive Oyl. Building upon its already successful global licensing program, King Features has signed several new agents to support growth in the new territories which include J&M Brands in Benelux, Wildbrain CPLG in the Middle … [Read more...] about Popeye Sails Into New Territories
9 Story Media Group and Karma’s World Entertainment Expand Licensing Program
By Allison Watkinson TLL Reporter 9 Story Media Group and Karma’s World Entertainment have announced the accelerated growth of their licensing program for the animated property Karma’s World. The new deals were secured by 9 Story Brands, which is the consumer products and brand management division of 9 Story Media Group. 9 Story Brands is known for building international … [Read more...] about 9 Story Media Group and Karma’s World Entertainment Expand Licensing Program