Loungewear brand The Comfy, made famous on Shark Tank, is now seeking outbound licensing partners in several categories.
The Comfy, which produces a blanket you wear, plans to expand into sleepwear, loungewear, socks, slippers, cold weather accessories and throws.
Following two years of successful inbound licensing efforts, including Disney, Marvel and Sports Licensing, The Brand Liaison will now also lead the outbound licensing initiatives, and is setting up meetings with prospective partners for Licensing Expo May 24-26 at the Mandalay Bay Convention Center in Las Vegas Booth F-154.
“Over the last couple years, The Comfy has secured its foothold as the brand that is synonymous with being ‘comfy’ and it is searched for by name,” said The Comfy Creator Brian Speciale. “Our number one goal is to extend the comfort that comes from being in a Comfy into logical brand extension categories like lounge, socks, slippers and more.”
The Comfy is the original oversized, wearable blanket that has grown from a $50K investment by Barbara Corcoran into a brand that has sold over 14 million Comfys including category leading distribution at Nordstrom, Target, Costco, Kohls, QVC, Amazon and more.
Since its debut on ABC’s Shark Tank in 2017, The Comfy has achieved two major milestones, ranking as the third most successful product launched and Barbara Corcoran’s most successful investment ever from the show. The company’s rocketing success has The Comfy now poised for licensing and expansion into more categories.
“Wearing a Comfy is like being enveloped in a warm hug, and we are passionate to offer more products that make you comfy whether you are binging Netflix at home with your family and friends, making Tik Toks or going out to brave the cold weather,” said The Comfy Co-Founder Michael Speciale.
The Comfy products are currently available online and in over 5,100 retail doors across the United States including Macy’s, Kohls, Fred Meyer, Target, Sportsman Ski Haus, Al’s Sporting Goods, Bob Wards, AAFES and online at QVC, Today’s Shopping Choice, ECOM, Shopify and The Paper Store.
The Comfy holds a #1 seller spot in its category on Amazon in the USA and is a top seller internationally on Amazon in Canada, the UK, Australia, UAE, and Japan.
For more information on licensing of The Comfy brand, email Laurie Smith of The Brand Liaison laurie@thebrandliaison.com.