By Allison Watkinson
TLL Reporter
Feld Entertainment has signed a multi-year licensing deal with AXIL Brands for Monster Jam-inspired hearing protection products.
Under the terms of the agreement, AXIL will maunfacture and sell licensed Monster Jam earbuds, hearing devices, earmuffs and ear plugs through a network of distribution channels across the US.
Designed for fans of all ages, the new product lines will feature AXIL’s signature high-quality sound, hearing protection and wireless Bluetooth technology.
“We are thrilled to be partnering with AXIL on a new line of Monster Jam-branded hearing protection,” said Feld Entertainment SVP, Jeff Bialosky. “Monster Jam fans are passionate about displaying their love for the sport, and through this partnership, they’ll now be able to showcase that fandom on earbuds, earmuffs, hearing devices, and ear plugs.”
Owned by Feld Entertainment, Monster Jam is a motorsports championship that showcases state-of-the-art trucks and professional athletes as they compete on engineered dirt tracks.
In addition to hosting 350 live events around the world each year, the Monster Jam brand offers a wide selection of licensed products and official merchandise inspired by its motorsport competitions.
“This new collaboration with Feld Entertainment for Monster Jam-branded hearing protection products reflects our commitment to superior hearing safety, while simultaneously capturing the energy and excitement of motorsports,” said AXIL Brands CEO, Jeff Toghraie. “Together, we can offer the millions of Monster Jam fans high-quality hearing protection, allowing them to fully enjoy the thrill of the event while safeguarding their hearing.”
The licensed collections are expected to hit retail during spring 2025 through a variety of retail outlets, specialty shops and online platforms.
Feld Entertainment is a global company that focuses on producing and presenting live entertainment experiences.
In addition to Monster Jam, the company represents live entertainment properties like Monster Energy AMA Supercross, Disney On Ice and SuperMotocross World Championship.
New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg