The sports licensing agency Brevettar, says it’s signed a multi-year agreement with Trends International, LLC, a leading publisher and manufacturer of licensed posters, calendars, stickers and social stationery products.
Through the new deal, Trends will offer fans collector’s edition calendars and posters featuring superstar athletes Michael Jordan, Wayne Gretzky and Tiger Woods.
“Trends is flattered and excited to design new products featuring Michael Jordan, Tiger Woods, and Wayne Gretzky through our collaboration with Upper Deck,” said Jeff Loeser, Senior Vice President of Licensing at Trends International. “They are the biggest, most influential sports icons in history. These incredible athletes are a perfect fit for our range of poster and social stationery products and retail distribution.”
The new portfolio of premium posters is expected to launch later this Fall and will be available exclusively at ShopTrends.com, the one-stop-shop for officially licensed posters, calendars, planners, decals and more. Collector’s edition 2023 calendars are expected to release Fall 2022.
“The new collaboration between Upper Deck and Trends fits perfectly with Brevettar’s mission to produce top quality products with best in class companies, featuring the most iconic athletes and brands in the world,” said Stu Crystal, General Manager at Brevettar.
Brevettar, the exclusive licensing agent for Upper Deck, is a full-service sports licensing agency that maximizes revenue by connecting best-in-class brands with strategic collaborations and licensing opportunities. Licensees include Funko, Fathead, Enterbay, Danbury Mint and Imports Dragon, to name a few.