By Gary Symons TLL Editor in Chief You don't get much greener than a toy line based on Dr. Jane Goodall, and produced from recycled, ocean-bound plastic. Mattel is introducing a Dr. Jane Goodall Inspiring Women Doll and 2022 Barbie Career of The Year Eco-Leadership Team, which includes a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and … [Read more...] about Sustainable Licensing: Mattel Releasing Barbies Inspired by Dr. Jane Goodall
Corporate
Jessie James and Eric Decker in Designer Shoe Warehouse Campaign
By Allison Watkinson TLL Reporter Designer Shoe Warehouse is teaming up with Jessie James Decker, Eric Decker, and their family for the brand’s 2022 Back-To-School campaign. Launching today (July 7), Designer Shoe Warehouse's Back-To-School campaign features a selection of sneakers, boots, and sandals for the whole family from various high-profile brands and designers. The … [Read more...] about Jessie James and Eric Decker in Designer Shoe Warehouse Campaign
Chick-Fil-A Launches Literary partnership with author Diane Alber
The US restaurant chain Chick-Fil-A has launched a new literary partnership for its Kids Meal program to promote diversity and kindness. The company says Chick-Fil-A is partnering with author Diane Alber to include five bestselling titles from her Scribble book series for the 2022 Kids meal book promotion. Alber is a prolific picture book author and illustrator whose titles … [Read more...] about Chick-Fil-A Launches Literary partnership with author Diane Alber
GAP Partners on New Lines for Eyewear, Home Products
The fashion outlet Gap has announced two major new partnerships for branded eyewear and kids' home products. The eyewear deal sees Gap partnering with the global eyewear company De Rigo, launching their first collection of Gap-branded sunglasses and optical glasses. "As a champion of individuality, Gap embodies a sense of modern American optimism that celebrates what it means … [Read more...] about GAP Partners on New Lines for Eyewear, Home Products
Technology: Walmart Expands Its Metaverse Ambitions
By Gary Symons TLL Editor in Chief Walmart is placing its bets on metaverse technologies as it announced the acquisition of an AR developer, and launched new augmented reality shopping experiences. The latter initiative sees Walmart updating its customer shopping app with two new augmented reality (AR) solutions, which are rolling out this month on its iOS app. The new feature … [Read more...] about Technology: Walmart Expands Its Metaverse Ambitions
Amazon Marks Prime Day With Dream House in London
Ecommerce giant Amazon is launching the Prime Day Dream House in London July 6, with a slate of entertainment to mark Prime Day. Prime Day has become a cultural and retail phenomenon, rivalling Black Friday and Christmas as one of the big shopping events of the year. Amazon’s annual Prime Day event takes place on July 12 and 13 this year, and offers millions of deals globally … [Read more...] about Amazon Marks Prime Day With Dream House in London
Light Fund Channel Swimmers Complete Epic Challenge
The Light Fund's hardy band of marathon swimmers reached France Thursday, and are feeling "euphoric, exhausted and completely humbled." Two teams of swimmers called Team Optimist and Team High Hopes set off from the English coast late at night, and arrived at around 11 p.m. Greenwich Mean Time. “An incredible achievement against all the odds, very tough, extreme weather … [Read more...] about Light Fund Channel Swimmers Complete Epic Challenge
Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation
By Gary Symons TLL Editor in Chief Have fun when you're camping, but keep it clean. That's the message from a newly licensed partnership between Johnson Outdoors and the National Wildlife Federation. To inspire Americans to "camp green and come clean for Earth," the National Wildlife Federation is partnering with Johnson Outdoors to launch this year’s Great American … [Read more...] about Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation
Food & Beverage: Hut Group Launches Collection with UK Confectioner Swizzels
The Hut Group, the renowned direct-to-consumer platform, has launched a collection with Swizzels Matlow for their portfolio of brands. Brokered by Blonde Sheep Licensing, the license includes multiple products including apparel, homewares, gift, and much more, and first launched in February with ranges on www.IWOOT.com, www.zavvi.com and www.veryneko.com sites. Swizzels is … [Read more...] about Food & Beverage: Hut Group Launches Collection with UK Confectioner Swizzels
Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead
The best-selling video game Cuphead will be immortalized in a new fashion collection from Zara, the Inditex Group’s popular apparel retailer. The collection is being brought out through a deal between King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters. The deal is brokered by its local licensing agent in Spain, … [Read more...] about Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead