Hardy volunteers with the licensing charity the Light Fund will dive into the English Channel tomorrow and start swimming for France. There are two teams taking part in the daunting swim. At 9:30 p.m. Greenwich time on June 28 the two teams taking part in this year’s Light Fund English Channel Relay fundraiser will meet their boat pilots at Dover marina, and at 11:00 p.m. the … [Read more...] about Light Fund Swimmers To Launch Channel Relay Swim Tomorrow
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Character Licensing: Peppa Pig Making Waves for Environment and Light Fund
Maybe pigs can't fly, but they can certainly swim! Hasbro's immensely popular Peppa Pig has been taking to the waves of late, working to help the environment and the Light Fund charity. First off, Peppa has launched a major retail and brand marketing initiative to mark United Nations World Oceans Day, which launched June 8. The initiative brings together high profile … [Read more...] about Character Licensing: Peppa Pig Making Waves for Environment and Light Fund
Licensing Agencies: Brand Liaison Creating a Buzz For Me & The Bees
Me & the Bees Lemonade, which secured a deal from Shark Tank's Daymond John, has signed with Brand Liaison for licensing representation. Me & The Bees was created by teen social entrepreneur Mikaila Ulmer when she was just four years old, after learning about how bees were in decline, and also about the natural healthy benefits of honey. The certified minority-owned … [Read more...] about Licensing Agencies: Brand Liaison Creating a Buzz For Me & The Bees
Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box
By Gary Symons TLL Editor in Chief Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the Box, thanks to a deal brokered by Earthbound Brands. While you're waiting for the next Girl Scout cookie season, you can indulge in the brownie + caramel delight that is the Adventurefuls Shake, … [Read more...] about Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box
Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta
By Gary Symons TLL Editor in Chief Everyone's heard of chicken fingers, but cheese fingers? That's now a thing, as the Kraft Heinz brand VELVEETA launched its first nail polish collection in partnership with Nails.INC. And there's more to the product than just color and branding, as the VELVEETA Pinkies Out Polish also carries a delicious, cheesy scent. Pinkies Out includes … [Read more...] about Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta
Motorsports Licensing: Monster Jam Launches Monster Truck Animated Series
By Allison Watkinson TLL Reporter Feld Entertainment has announced its new licensed animation project, Monster Jam Adventures: Animated Shorts, which will air on YouTube. Feld Entertainment is a global producer and presenter of live touring family entertainment experiences. Across its brand portfolio, Feld Entertainment has entertained millions of families in more than 75 … [Read more...] about Motorsports Licensing: Monster Jam Launches Monster Truck Animated Series
Sustainable Licensing: Husqvarna Expands Its Power For All Partnership
The equipment giant Husqvarna is expanding a deal with Bosch that increases convenience for consumers buying battery-powered tools. Husqvarna Group’s largest division, Husqvarna Forest & Garden, is now joining the Power for All Alliance with selected products. The alliance, founded by Bosch and Husqvarna Group through its Gardena division in 2020, is one of the world´s … [Read more...] about Sustainable Licensing: Husqvarna Expands Its Power For All Partnership
Surge Brands Making Waves With Cigarette Boat Licensing Program
The renowned Cigarette Racing Team is looking for a surge in licensing deals, and has aptly chosen Surge Brands for the job. Surge Brands says it is partnering with the world's top offshore racing organization, Cigarette Racing Team, to develop a sophisticated global lifestyle retail program based on the high-powered, luxury performance powerboat. “We are launching our iconic … [Read more...] about Surge Brands Making Waves With Cigarette Boat Licensing Program
Sesame Workshop Empowers Children in Deal With HiHo Kids
By Allison Watkinson TLL Reporter Sesame Workshop and HiHo Kids have announced a licensed collaboration on two episodes of the fan-favorite HiHo series, Kids Meet. The Kids Meet series empowers children to lead one-on-one interviews with change-makers, highlighting aspects of human diversity and encouraging education and curiosity. This deal marks the first-ever … [Read more...] about Sesame Workshop Empowers Children in Deal With HiHo Kids
Light Fund Raising Funds For Rescue Organization RNLI
How the Light Fund's upcoming channel swim is supporting the RNLI’s life-saving work and saluting a valued friend By Sian Dorrinton There are many beneficiaries of this year’s Light Fund English Channel Relay fundraiser but, appropriately enough, a portion of the funds raised by the two teams’ swim to France will go to support the Royal National Lifeboat Institution (RNLI) and … [Read more...] about Light Fund Raising Funds For Rescue Organization RNLI