Brand Central and Metrostar have announced six new partners on behalf of their client Kraft Heinz in the UK. Metrostar and Brand Central LLC were appointed to manage the Kraft Heinz brand licensing in the UK and Ireland in June 2020. The response to Kraft Heinz brands from licensees and retailers has been excellent and we’re delighted to welcome such experienced partners to … [Read more...] about Brand Central & Metrostar announce first UK Licensing Deals for Kraft Heinz
Corporate
Happier Happy Meals, As McDonald’s Reduces Use of Plastics
By Gary Symons TLL Editor in Chief The world's leading fast food chain McDonald's is making sustainable changes to its Happy Meal toys, which will impact licensors. McDonald's pledged Tuesday to "significantly" reduce the use of plastics in its Happy Meal toys worldwide. The move follows a similar program launched only in the United Kingdom after McDonald's faced a wave of … [Read more...] about Happier Happy Meals, As McDonald’s Reduces Use of Plastics
Amazon Unveils Top Toy List For Xmas 2021
By Gary Symons TLL Editor in Chief Amazon made a list, checked it twice, and issued its top toy list for the holidays, which you can buy online whether you're naughty or nice. Amazon says its Toys We Love list is the longest its ever compiled, and it includes more than 70 family-friendly products that are found exclusively on Amazon. Many of those are new entrants in the toy … [Read more...] about Amazon Unveils Top Toy List For Xmas 2021
Thread LLC To Develop Licensing Opportunities For Craft & Forge
The Colonial Williamsburg Foundation this week announced the launch of Craft & Forge, an innovative new lifestyle brand rooted in the esteemed traditions of American craftsmanship and designed for a modern world. And to ensure a smooth launch, the Foundation says it has enlisted top licensing agency Thread LLC to lead its licensing efforts for the new line. “Thread is … [Read more...] about Thread LLC To Develop Licensing Opportunities For Craft & Forge
US Army Marches Into Licensing Deal With Crocs
The U.S. Army has licensed the footwear brand Crocs to produce Army-branded Jibbitz charms allowing Americans to show their pride in the Armed Forces. Jibbitz charms are small decorations that can be added to Crocs, as seen in the photo above, allowing wearers to personalize their footwear. The company sells a wide range of Jibbitz charms on its website. In a deal brokered by … [Read more...] about US Army Marches Into Licensing Deal With Crocs
CRAYOLA Announces Back to School Cross Promotions
Going back to school is always a major event for moms, kids, teachers and retailers, and this year Crayola has teamed up with leading consumer goods brands to celebrate and inspire creativity as children return to in-person school, in some cases for the first time in over a year. While the average consumer may not know it, Crayola tops the ranks of back-to-school brands in … [Read more...] about CRAYOLA Announces Back to School Cross Promotions
Brand Central Announces E-Commerce Division
The global licensing consultancy Brand Central announced this week the launch of its new e-commerce division through a partnership with LA-based e-commerce platform provider, The Missing Piece. The move comes as brands and retailers have shifted massively toward e-commerce, a trend accelerated by pandemic restrictions in 2020 and continuing into 2021. Brand Central says the … [Read more...] about Brand Central Announces E-Commerce Division
Sweet Deal Between Mars Wrigley and Brand Central
Brand Central has landed a major account, signing a partnership with confectionery giant Mars Wrigley, maker of many of America's favorite candies and snacks. Mars Wrigley is known for their leading portfolio of iconic brands such as M&M’S, SNICKERS, SKITTLES, STARBURST, TWIX, DOVE, EXTRA, and Hubba Bubba, among others. Now, the company has selected global brand licensing … [Read more...] about Sweet Deal Between Mars Wrigley and Brand Central
Oooh Yeeaaah! Kool-Aid McKinstry Lands NIL Deal With Kool-Aid
It may be the best fit for an NIL deal since the NCAA changed its rules to allow college athletes to earn money from their Name, Image, and Likeness. Alabama star cornerback Ga'Quincy McKinstry, better known as Kool-Aid McKinstry, is now working with the Heinz Kraft-owned property Kool-Aid. McKinstry and Kool-Aid announced the partnership Tuesday on Twitter, with the brand … [Read more...] about Oooh Yeeaaah! Kool-Aid McKinstry Lands NIL Deal With Kool-Aid
PUMA In Kool Kollaboration With KOOL-AID
Two legendary brands are mixing up a delicious branding concoction, as KOOL-AID and PUMA come together for a fun footwear and apparel collection. This latest collection from PUMA features a full run of footwear including Clyde, Suede and Wild Rider styles. KOOL-AID’s classic colors and branding meet iconic PUMA design for a look that makes everyone say, “OH YEAH!”. The … [Read more...] about PUMA In Kool Kollaboration With KOOL-AID