The Licensing Letter

Entertainment/Character

The Point.1888 Inks Toy Partner for Moonbug Entertainment

The licensing agency The Point.1888 has announced the signing of an agreement making Character Options the Master Toy Partner for Moonbug Entertainment's Morphle brand in EMEA and Australia. The deal comes just a few months after The Point.1888 announced multiple major licensee partnerships for two of Moonbug Entertainment Ltd.’s other world-famous brands, Cocomelon and … [Read more...] about The Point.1888 Inks Toy Partner for Moonbug Entertainment

Sonic The Hedgehog Celebrates 30 Years

Time flies when you're having fun, and especially if you're super speedster Sonic the Hedgehog, but it's still been 30 years since the iconic game character saw its first game released in 1991. That makes this a year of celebration and licensing opportunities for Sonic, as Sega is planning with a film sequel, a new series, and a variety of product deals. Depending on the … [Read more...] about Sonic The Hedgehog Celebrates 30 Years

Hasbro’s Finn Arnesen Joins Games Workshop

The Games Workshop Group is diving even deeper into the entertainment business, announcing the appointment of former Hasbro Studios SVP Finn Arnesen as the company's first Head of Entertainment Development. Games Workshop is best known for its Warhammer gaming franchise, and the company also has its own library of novels and short stories based on the game. Arnesen's first … [Read more...] about Hasbro’s Finn Arnesen Joins Games Workshop

Massive Campaign Marks Wonder Woman 80th Anniversary

Following hard on the release of Wonder Woman 1984, DC and Warner Bros. are launching a sprawling, global campaign to celebrate 80 years of the Wonder Woman character, which is arguably more popular today than ever. The global anniversary party will launch under the 'Believe In Wonder' slogan, and will include worldwide events such as fan favorite digital content, new … [Read more...] about Massive Campaign Marks Wonder Woman 80th Anniversary

SpongeBob’s Patrick Star Gets His Own Show

The wildly popular show Spongebob Squarepants, a bonanza for licensees since its debut in 1999, is getting a spinoff after more than 20 years on air. Nickelodeon has revealed the the long-awaited SpongeBob spinoff will be called The Patrick Star Show, and is centered on the popular sidekick Patrick. The show will bow with an initial 13 episodes this summer. Patrick, SpongeBob's … [Read more...] about SpongeBob’s Patrick Star Gets His Own Show

Boat Rocker’s Dino Ranch Lassoed by Disney

The highly rated kids show Dino Ranch from Boat Rocker Studios has been snapped up in a deal with Disney+ that will see the program air in the UK, Ireland, Australia and New Zealand starting in April. The show takes dinosaurs from Jurassic Park to a Jurassic farm, with a cute assemblage of dinosaur steeds that has already premiered for audiences on Disney Junior and DisneyNOW … [Read more...] about Boat Rocker’s Dino Ranch Lassoed by Disney

Special Report: The Future of Hasbro

By Gary Symons TLL Editor in Chief The 'Play and Entertainment' conglomerate Hasbro has for the first time outlined its future plans in a live investor event, and as expected, the news will be game changing for the company and for its licensing partners worldwide. Sit down and grab yourself a coffee or tea, because it's a LOT. At the core of the announcement, Hasbro has … [Read more...] about Special Report: The Future of Hasbro

Hasbro Expands License Deal With Epic Games

Toy and entertainment company Hasbro has announced an expansion of its current licensing program with Epic Games for products based on the Fortnite video game. The deal, announced during Hasbro's Investor Event on Feb. 25, extends the agreement by five years, and expands the deal beyond outdoor play products and tabletop games into item expressions such as collectible action … [Read more...] about Hasbro Expands License Deal With Epic Games

Disney’s Toy Onslaught For Raya and The Last Dragon

It's been a while since a Hollywood tentpole movie has inspired a major launch of new toy lines, but Disney is taking a crack at it as Raya and the Last Dragon debuts on March 5. The COVID-19 pandemic has badly stalled releases of major films in theaters, and different studios have reacted with different strategies. Warner famously (or infamously) announced all of its films in … [Read more...] about Disney’s Toy Onslaught For Raya and The Last Dragon