The sporting gear company Under Armour has been shedding sponsorship deals over the past year, and now we know how deep the cuts have gone. Under Armour Inc. released its annual report in late February, which shows the company slashing its sponsorship spending by an astounding 47 per cent in a single year. The cuts reduce Under Armour's spending on sponsorships from $679.1 … [Read more...] about Under Armour Slashed Sponsorships in 2020
Footwear
TreImage Adds BALL’N Lifestyle Brand To Its Roster
The Marketing and Licensing Agency TreImage, LLC continues to gain street cred with the addition of the BALL’N brand to its roster. “BALL’N is very pleased to announce our new partnership with Trelmage." said Rod Jeter, founder of the BALL’N brand. “Charles and his team have a proven track record as a successful licensing agency. This partnership, being formed by two … [Read more...] about TreImage Adds BALL’N Lifestyle Brand To Its Roster
Gucci and The North Face Go Hiking In Style
You don't usually equate Gucci with camping, but the luxury brand is going outdoors in a big way this year, partnering with adventure wear company The North Face. Consumers have headed to the great outdoors in droves this year, thanks to lockdowns and physical distancing measures, so Gucci figured, if you're going out hiking, you might as well look fabulous doing it! The … [Read more...] about Gucci and The North Face Go Hiking In Style
Fanatics & Lids Reach Long-Term Deal With BNED
The sports merchandise company Fanatics has added to its long list of critical deals in 2020 with a long-term merchandising partnership with Barnes & Noble Education Inc. (BNED), the campus store division of the Barnes & Noble parent company. Fanatics will offer BNED campus stores an expanded product selection and a direct-to-consumer platform. Fanatics' partly-owned … [Read more...] about Fanatics & Lids Reach Long-Term Deal With BNED
We Can All Look Better, Thanks to Queer Eye Licensing Deal
Sartorially challenged men and women everywhere can rest easy, knowing a new licensing agreement will bring the Emmy award winning fashion sense of Queer Eye to an ecommerce portal near you. Scout Productions, the company behind the hit series, announced on November 5 a multi-layered licensing program of new products and the launch of QueerEyeStore.com, bringing fans all … [Read more...] about We Can All Look Better, Thanks to Queer Eye Licensing Deal
Licensed Back-to-School Sales Expected to Rise 2.0% in 2020
Contact the editor at karina@plainlanguagemedia.com Licensed back-to-school sales are expected to climb to $9.6 billion in the U.S. and Canada, according to The Licensing Letter’s estimates. With licensed retail sales up 2.0%, or $188 million, the back-to-school season is expected to help bolster recovery following a difficult second quarter of 2020 and lackluster -0.9% growth … [Read more...] about Licensed Back-to-School Sales Expected to Rise 2.0% in 2020
Share of Retail Sales of Licensed Footwear, by Property Type, U.S. & Canada
Retail Sales of Licensed Footwear, by Property Type, U.S. & Canada
Licensed 2019 Back-to-School Goods Projected to Dip -1.0% in Sales for U.S. & Canada
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales of back-to-school products are showing signs of dramatic slowdown in the U.S. & Canada as millions of students begin the school year. Last year, licensed back-to-school sales totaled $11.83 billion for K-12 and college students, according to The Licensing Letter. This year, licensed back-to-school … [Read more...] about Licensed 2019 Back-to-School Goods Projected to Dip -1.0% in Sales for U.S. & Canada