When kids in the UK are ready to splash their way back to school through mud puddles this fall, Peppa Pig and Hunter Boot will have them covered. Hasbro and Hunter Boot are about to release their second collaboration based on the Peppa Pig franchise, with the new lines being released Aug. 2, in time for back to school shopping. After the sell out success of the first … [Read more...] about Peppa Pig Boots Up Partnership With Hunter Boot Ltd.
Fashion
Authentic Brands Group Files For $10 Billion IPO
Authentic Brands Group has filed for an Initial Public Offering (IPO) that values the global licensing giant at $10 billion. ABG owns several fashion and sports brands around the world, and has now filed papers stating its intention to sell $100 million worth of stock at a valuation of roughly $10 billion. However, the number of shares to be offered is likely just a benchmark, … [Read more...] about Authentic Brands Group Files For $10 Billion IPO
SpongeBob Says “I’m Ready!” For Fanattik Partnership
The world's most popular sponge is heading for Europe this summer, as pop culture company Fanattik signed a licensing deal for Nickelodeon's SpongeBob SquarePants franchise. The deal, signed with ViacomCBS Consumer Products, will allow Fanattik to create SpongeBob-themed home decor, gifts, collectibles, and barware. The collection is expected to hit the European market … [Read more...] about SpongeBob Says “I’m Ready!” For Fanattik Partnership
ZAG Partners On Miraculous-Branded Kids’ Watches
The Animation Studio Signs Global Deal With Swatch Subsidiary Flik Flak ZAG has been on a global licensing tear with its global hit Miraculous, and now the popular toon will grace kids' watches around the world in a deal with Swatch subsidiary Flik Flak. ZAG says it has signed an exclusive global license (excluding China, Hong Kong, Macao and Taiwan) with Flik Flak for a … [Read more...] about ZAG Partners On Miraculous-Branded Kids’ Watches
Kathy Ireland Declares War on Germs With AERAS Partnership
If cleanliness really is next to godliness, then surely Kathy Ireland just got a guaranteed spot in heaven. The fashion icon and business owner says she's partnering with tech firm AERAS on a new product allowing consumers to sanitize everything from door handles, to shopping carts, to gas pumps. The partnership has been struck between AERAS and kathy ireland Worldwide … [Read more...] about Kathy Ireland Declares War on Germs With AERAS Partnership
Fashion Brands Investigated in France Over Forced Labor in China
By Gary Symons TLL Editor in Chief Global fashion brands are caught in a geopolitical dilemma, as four companies are under investigation on suspicion of profiting from goods produced using forced labor by imprisoned Uyghurs in the Xinjiang region of China. On the other side of that dilemma is China's reaction, as the central government has punished several Western fashion … [Read more...] about Fashion Brands Investigated in France Over Forced Labor in China
Authentic Brands Transferring Licensing For Spyder To Volcom & Liberated Brands
Spyder is one of the most successful sportswear brands in the world, to the extent that it's hard to spend five minutes on a ski hill without seeing dozens of people sporting the distinctive Spyder logo. But the brand's owner Authentic Brands Group believes more can be done to help Spyder grow as a brand around the world. For that reason, ABG says it is transitioning the core … [Read more...] about Authentic Brands Transferring Licensing For Spyder To Volcom & Liberated Brands
Sperry Unveiled A Cool Collection With Good Humor and Popsicle
As the Pacific Northwest broils under an unprecedented heat wave, footwear brand Sperry unveiled a cool collection based on prints of ice cream truck treats from Good Humor and Popsicle. The Good Humor ice cream truck and the musical jingles that would send kids running became a symbol of American summers, beginning in the 1950s. Now the heritage footwear brand Sperry is … [Read more...] about Sperry Unveiled A Cool Collection With Good Humor and Popsicle
Formula 1 Extends Fanatics Deal Following 40% Surge in Sales
By Gary Symons TLL Editor in Chief They say success is its own reward, but it also doesn't hurt when one of your biggest customers extends your contract after an impressive boost in sales. That's what happened with sports merchandising giant Fanatics, who saw their exclusive Merch deal with the Formula 1 racing organization extended after sales revenue exploded by … [Read more...] about Formula 1 Extends Fanatics Deal Following 40% Surge in Sales
Invisibobble Teams With Crayola For Hair Accessories
The hair accessories brand invisibobble will be bringing a lot of Crayola color to its lineup, thanks to a new agreement between the companies. Invisibobble says the unique product design, material and technology that makes up the invisibobble DNA is now being paired with Crayola’s nostalgic and colorful feel in the new limited edition launch. Inspired by the crayon design … [Read more...] about Invisibobble Teams With Crayola For Hair Accessories