Dolly Parton announced this week the release of her first-ever signature fragrance in partnership with Scent Beauty, the world's first multi-brand e-commerce platform for bespoke fragrances. The fragrance was developed through partnerships facilitated by Dolly’s licensing representative IMG. Called Scent From Above, the new perfume "is butterflies, hearts and hope," says … [Read more...] about Dolly Parton Releases New Perfume With Scent Beauty
Fashion
Fashion Straight From The London Underground
In one of the more unique fashion collaborations we've seen, the TSBA Group has signed on fashion brand Gresham Blake to create an apparel line based on the fabrics used on seats on the London Underground. We suppose one benefit would be, if you choose the right seat for the right suit, you'd be almost invisible! TBSA says the agreement will see Gresham Blake designing a … [Read more...] about Fashion Straight From The London Underground
Aerosoles Launches Laura Ashley Collection
Aerosoles is launching a comprehensive new line in a special collaboration with the British heritage and fashion brand Laura Ashley. Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. The collection is now available for purchase through aerosoles.com and nordstrom.com, and offers a carefully curated assortment of … [Read more...] about Aerosoles Launches Laura Ashley Collection
Smiley Celebrates 50 Years With Concept One Collaboration
Believe it or not, it's been 50 years since the Smiley Face entered our lives, and the brand is celebrating with a recently signed partnership with children’s and adult fashion specialist Concept One Accessories. Arriving just in time for Smiley's 50th birthday, the Concept One collection will span headwear, cold weather accessories, wallets, handbags, and more. The … [Read more...] about Smiley Celebrates 50 Years With Concept One Collaboration
Minions Party Down With Line Friends In New Collaboration
LINE FRIENDS has collaborated with Illumination and Universal Brand Development to unveil a collection featuring Minions and Brown & Friends, inspired by one of the most successful animated franchises of all time. Launched as part of the collaboration between these two powerhouse brands, the collection consists of essential fashion and tech accessories ranging from … [Read more...] about Minions Party Down With Line Friends In New Collaboration
Helinox Collab With Pop Superstars BTS
Helinox, a Korean company that first designed many of the portable furniture items we now see at sporting events, concerts, parks and campsites, is dropping its second collaboration with pop supergroup BTS. So popular that their fans are known as the BTS Army, the Korean boy band has worked with Helinox to release a completely new line of tents, chairs, pop-up table, and other … [Read more...] about Helinox Collab With Pop Superstars BTS
Jurassic Park: Run For Your Life With Reebok
The global shoe brand Reebok has officially unveiled its new Jurassic Park collection (pictured here) developed in partnership with Universal Brand Development. This first-ever line for Reebok celebrates the long history of the Jurassic Park films through the lens of the original film, released in 1993 by Universal Pictures and Amblin Entertainment. Reebok says the collection … [Read more...] about Jurassic Park: Run For Your Life With Reebok
Peppa Pig Boots Up Partnership With Hunter Boot Ltd.
When kids in the UK are ready to splash their way back to school through mud puddles this fall, Peppa Pig and Hunter Boot will have them covered. Hasbro and Hunter Boot are about to release their second collaboration based on the Peppa Pig franchise, with the new lines being released Aug. 2, in time for back to school shopping. After the sell out success of the first … [Read more...] about Peppa Pig Boots Up Partnership With Hunter Boot Ltd.
Authentic Brands Group Files For $10 Billion IPO
Authentic Brands Group has filed for an Initial Public Offering (IPO) that values the global licensing giant at $10 billion. ABG owns several fashion and sports brands around the world, and has now filed papers stating its intention to sell $100 million worth of stock at a valuation of roughly $10 billion. However, the number of shares to be offered is likely just a benchmark, … [Read more...] about Authentic Brands Group Files For $10 Billion IPO
SpongeBob Says “I’m Ready!” For Fanattik Partnership
The world's most popular sponge is heading for Europe this summer, as pop culture company Fanattik signed a licensing deal for Nickelodeon's SpongeBob SquarePants franchise. The deal, signed with ViacomCBS Consumer Products, will allow Fanattik to create SpongeBob-themed home decor, gifts, collectibles, and barware. The collection is expected to hit the European market … [Read more...] about SpongeBob Says “I’m Ready!” For Fanattik Partnership