The Licensing Letter

Fashion

Licensing Deals: Simon’s Cat Expands Global Pawprint

Licensing agent appointed in Japan and new product ranges across Europe, Australia, North America and Asia Banijay Brands announced this week a litter of new licensing deals for its digital content sensation, Simon’s Cat, and says Japanese agency ZenWorks has been appointed to represent the brand’s interests in that cat-crazy country, home of the cat cafe. The licensing … [Read more...] about Licensing Deals: Simon’s Cat Expands Global Pawprint

Fine Art Meets Fine Fragrance At Van Gogh Museum

Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and scented home products, it will celebrate the works of Vincent van Gogh, and excite audiences globally in appreciation of fine art and … [Read more...] about Fine Art Meets Fine Fragrance At Van Gogh Museum

Popeye and Olive Oyl Become Fashion Icons in Brazil

LUXURY BRAND À LA GARÇONNE UNVEILS POPEYE FASHION COLLABORATION  Popeye ain't just sellin' spinach anymore; with the help of long-time girlfriend Olive Oyl, the pugnacious sailor man is also becoming a fashion icon—featured in a new collection by Brazilian luxury fashion house À La Garçonne. Unveiled on May 14 during a private fashion show, luxury fashion house À La Garçonne … [Read more...] about Popeye and Olive Oyl Become Fashion Icons in Brazil

Teletubbies Show Their Pride With Fashion Collection

WildBrain, a global leader in kids’ and family entertainment, is partnering with GLAAD, the world’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, to support 2021 Pride Month in June with the launch of its first Teletubbies fashion collection for adult fans. Proceeds from sales of the collection will benefit GLAAD to support its … [Read more...] about Teletubbies Show Their Pride With Fashion Collection

Sports Illustrated Teams Up With LeBron James For Apparel

It's part of the lore behind LeBron James' stellar NBA career that in 2002 he was featured on a Sports Illustrated cover that proclaimed James as "The Chosen One." Almost two decades later, Sports Illustrated is now teaming up with James and his UNKNWN apparel company to drop a quickstrike collaboration that honors the iconic athlete’s first of almost 30 Sports Illustrated … [Read more...] about Sports Illustrated Teams Up With LeBron James For Apparel

Ariella Maizner Puts The Young In Young Fashion For Walmart

By Gary Symons TLL Editor in Chief By any measure, designer Ariella Maizner has had a remarkable career, and now, her teen clothing line THEME is being picked up by retail giant Walmart this spring. What is remarkable is that Maizner is experiencing this runaway success at the age of 12, after first seeing her fashion designs getting a major boost with fellow designers and … [Read more...] about Ariella Maizner Puts The Young In Young Fashion For Walmart

Boat Rocker Lassos New Licensees For Dino Ranch

Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker jokingly refers to as a "pre-Westoric" family dinosaur ranch, has sparked intense interest across multiple consumer categories, allowing Boat Rocker to corral multiple deals in … [Read more...] about Boat Rocker Lassos New Licensees For Dino Ranch

St. Andrews Links Tees Off With The Point.1888

The world's most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing roster of sports brands. Hannah Stevens, Head of Retail and Sports continues to grow this important division within the business, which also counts Team GB … [Read more...] about St. Andrews Links Tees Off With The Point.1888

Ricky Zoom In Season 2 As Licensing Accelerates

Hasbro's Entertainment One (eOne) studio, is gearing up for the much-anticipated debut of Ricky Zoom's season two through ViacomCBS Networks UK, Nick Jr. and Channel 5’s multiplatform pre-school brand, Milkshake!. The CGI animated series follows Ricky, a speed-loving, adventure-seeking, little red rescue bike who loves to zoom around the fictional British town of Wheelford, … [Read more...] about Ricky Zoom In Season 2 As Licensing Accelerates