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The Evenflo Company announced it has appointed The Brand Liaison to lead a licensing program for its baby brand ExerSaucer. ExerSaucer has been helping parents for decades, keeping their babies safe, happy, and engaged for… . . . read more
The global children’s products brand Graco will expand into new categories in a licensing deal with Dan Dee International. “We are extremely delighted and honored to be partnering with Graco. This agreement will showcase our… . . . read more
By Allison Watkinson TLL Reporter Animal Adventure has entered a new licensing agreement for consumer products with the long-standing infant brand, Sophie la girafe. The agreement was fostered with the help of Anjar & Becker… . . . read more
Bulldog Licensing says it has signed deals for new home and gift ranges for the bestselling British children’s book series, That’s Not My. The series is a major pre-school hit, with more than 64 titles… . . . read more
Bulldog inks a new deal with DNC for homewares based on the preschool sensation As part of its growing consumer products program, Bulldog Licensing has signed DNC as licensing partner for the hit preschool doll… . . . read more
Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker… . . . read more
Hasbro’s Entertainment One (eOne) studio, is gearing up for the much-anticipated debut of Ricky Zoom’s season two through ViacomCBS Networks UK, Nick Jr. and Channel 5’s multiplatform pre-school brand, Milkshake!. The CGI animated series follows… . . . read more
Collaborations Licensing announced this week its new partnership with Yumi, one of the most innovative baby and kids food delivery services currently in the market, as they expand their offering into new food and snack… . . . read more
One of the world’s most venerable child’s footwear companies will be represented by Brentwood Licensing LLC, as Stride Rite looks to expand its licensing profile. Brentwood announced the deal April 29 that will see it… . . . read more
The venerable Care Bears and brand owner Cloudco Entertainment have dived deep into the licensing pool and come up with a wide slate of deals in the apparel sector. Cloudco says it has signed a… . . . read more
