The Licensing Letter

Infant Products

The Brand Liaison to Lead Licensing for Evenflo’s ExerSaucer Brand

The Evenflo Company announced it has appointed The Brand Liaison to lead a licensing program for its baby brand ExerSaucer. ExerSaucer has been helping parents for decades, keeping their babies safe, happy, and engaged for over 25 years, including creating the original baby activity center. Whether bouncing, twisting, or turning, ExerSaucer by Evenflo is like a playground for … [Read more...] about The Brand Liaison to Lead Licensing for Evenflo’s ExerSaucer Brand

Graco Expands Into New Categories With Dan Dee Deal

The global children's products brand Graco will expand into new categories in a licensing deal with Dan Dee International. “We are extremely delighted and honored to be partnering with Graco. This agreement will showcase our creativity and product development capabilities. We will continue to drive Graco’s brand message with products that are authentic, innovative, fun, and … [Read more...] about Graco Expands Into New Categories With Dan Dee Deal

Sophie la Girafe Up For An Animal Adventure Through Licensing Deal

By Allison Watkinson TLL Reporter Animal Adventure has entered a new licensing agreement for consumer products with the long-standing infant brand, Sophie la girafe. The agreement was fostered with the help of Anjar & Becker Associates, an award-winning IP licensing and brand management agency. "We’re very excited that we could bring Sophie la girafe and Dan Dee/Animal … [Read more...] about Sophie la Girafe Up For An Animal Adventure Through Licensing Deal

Usborne Publishing Snags Deals For ‘That’s Not My’ Book Series

Bulldog Licensing says it has signed deals for new home and gift ranges for the bestselling British children's book series, That's Not My. The series is a major pre-school hit, with more than 64 titles like That's Not My Dinosaur, and the series has sold more than 25 million copies over its 23-year publishing history; or, more than one million average sales per year. In fact, … [Read more...] about Usborne Publishing Snags Deals For ‘That’s Not My’ Book Series

Boat Rocker Lassos New Licensees For Dino Ranch

Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker jokingly refers to as a "pre-Westoric" family dinosaur ranch, has sparked intense interest across multiple consumer categories, allowing Boat Rocker to corral multiple deals in … [Read more...] about Boat Rocker Lassos New Licensees For Dino Ranch

Ricky Zoom In Season 2 As Licensing Accelerates

Hasbro's Entertainment One (eOne) studio, is gearing up for the much-anticipated debut of Ricky Zoom's season two through ViacomCBS Networks UK, Nick Jr. and Channel 5’s multiplatform pre-school brand, Milkshake!. The CGI animated series follows Ricky, a speed-loving, adventure-seeking, little red rescue bike who loves to zoom around the fictional British town of Wheelford, … [Read more...] about Ricky Zoom In Season 2 As Licensing Accelerates

Yumi Tags Collaborations For Baby Food Licensing Opportunities

Collaborations Licensing announced this week its new partnership with Yumi, one of the most innovative baby and kids food delivery services currently in the market, as they expand their offering into new food and snack categories in 2021.  Collaborations says Yumi is now the fastest growing baby food brand, and currently feeds more than 2 per cent of all babies in the United … [Read more...] about Yumi Tags Collaborations For Baby Food Licensing Opportunities

Brentwood Repping Stride Rite In New Partnership

One of the world's most venerable child's footwear companies will be represented by Brentwood Licensing LLC, as Stride Rite looks to expand its licensing profile. Brentwood announced the deal April 29 that will see it launching a new campaign on behalf of Stride Rite, a shoe brand that is more than a century in the making, and specializing in products for infants, toddlers and … [Read more...] about Brentwood Repping Stride Rite In New Partnership