Activist Investor Says Hasbro Board Needs To Go, But The Licensing Letter's Analysis Shows Reason for Optimism By Gary Symons TLL Editor in Chief Hasbro says shareholders voted by "a substantial margin" to re-elect all of 13 of the company's current directors. The apparent victory, released as preliminary results of the 2022 Annual Meeting, was a rebuke to a challenge by … [Read more...] about Feature Report: The Back Story of Hasbro’s Boardroom Victory Over Alta Fox
News & Trends
TV Licensing: MeteoHeroes Ready For Licensing In Latin America
Mondo TV's hit show MeteoHeroes is now available for licensing deals in Latin America and the Caribbean. Mondo TV Studios says the show has been signed by a variety of distributors throughout the region. These new launches are significant announcements for the show, says Maria Bonaria Fois, CEO of Mondo TV Studios. “The continuing growth of MeteoHeroes shows how its themes of … [Read more...] about TV Licensing: MeteoHeroes Ready For Licensing In Latin America
Mattel Expands PlayBack Recycling Program to Fisher-Price
By Gary Symons TLL Editor in Chief Mattel's award-winning PlayBack program has just expanded to now include the company's line of Fisher-Price toys. Fisher-Price joins Barbie, MEGA, and Matchbox brands in the toy takeback initiative, which enables families to extend the life of their Mattel toys once they are finished playing with them. Mattel was awarded the first-ever … [Read more...] about Mattel Expands PlayBack Recycling Program to Fisher-Price
Commentary: Why You Should Target Games For Your Intellectual Property
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries came together in Las Vegas at the end of May in search of potential partners to buddy up with—though, it’s easy to overlook … [Read more...] about Commentary: Why You Should Target Games For Your Intellectual Property
Interview: Daniel Tiger Roaring Into New Licensing Categories
Gary Symons TLL Editor in Chief Daniel Tiger's Neighborhood remains a hit after 10 years, and recently seemed to explode with new licensing deals prior to Licensing Expo. This year at the show I caught up with Matthew Shiels, who last year was promoted from director to VP of Business and Legal Affairs at Fred Rogers Productions. As a major part of that promotion, Shiels now … [Read more...] about Interview: Daniel Tiger Roaring Into New Licensing Categories
Licensing Expo Attracts Record Crowd of Retailers
This year's Licensing Expo saw a sharp rise in attendees from the world's retailers, according to Licensing International. The association says last week's event drew thousands of attendees from the world’s most reputable retailers and licensees. The number of retailers in attendance rose 42% from the 2019 event, marking record growth for Licensing Expo. Licensing … [Read more...] about Licensing Expo Attracts Record Crowd of Retailers
How Frida Kahlo Evolved From Artist to Style Icon
By Gary Symons TLL Editor in Chief While at the Licensing Expo last week, I was struck by the major presence of the late Mexican artist Frida Kahlo. Art in general was well represented at the show, and in fact, some agencies specialize in nothing but, but the Frida Kahlo booth was just that: all Frida, from top to bottom. The artist's work was also featured on swag bags … [Read more...] about How Frida Kahlo Evolved From Artist to Style Icon
Hot Summer Trends: Wellness, Pickles and Pride
Hot Summer Trends Summertime is here and consumers are tapping into exciting new trends to make the most of the season. The experiential and LBE industries are heating back up after two summers of restrictions and people are continuing to focus on wellness and mental health. Inclusivity has also been a key trend for brands—highlighting the consumer desire for diverse consumer … [Read more...] about Hot Summer Trends: Wellness, Pickles and Pride
The Full Wrapup of the 2022 Licensing Excellence Awards
By Gary Symons TLL Editor in Chief The winners of the 2022 Licensing International Excellence Awards were announced at Licensing Expo in Las Vegas last week. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s … [Read more...] about The Full Wrapup of the 2022 Licensing Excellence Awards
Licensing International Excellence Awards Honor Innovation
The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s inspiring to see the quality of work … [Read more...] about Licensing International Excellence Awards Honor Innovation