The licensing agency The Point.1888 says it's working to get better results for its clients by launching its own marketing division, called Story.1888. The Point.1888 prides itself on breaking the mold for licensing companies, and in this case obviously feels if you want something done right, you need to do it yourself. As a result, clients will now have the option to use the … [Read more...] about The Point.1888 Launches Marketing Agency
Who's News
New CEO Coming To Funko, Amid Record Revenues
The leading pop culture consumer products company Funko today announced its executive leadership transition plan, which includes the appointment of Andrew Perlmutter as CEO. Funko says the transition plan is designed to maintain Funko’s creative leadership in the consumer product and licensing sectors, while positioning the company to deliver long-term growth and shareholder … [Read more...] about New CEO Coming To Funko, Amid Record Revenues
Isabel Graham To Head LEGO Marketing in the UK
Long-time LEGO executive Isabel Graham is moving across the pond, as the new head of marketing for LEGO UK & Ireland. Graham has held a number of key positions with The LEGO Group over the past decade. Among other things, she has worked with The LEGO Agency, LEGO's Product Group Marketing, and was a core member of The Americas Brand Marketing Team. Until this week Graham … [Read more...] about Isabel Graham To Head LEGO Marketing in the UK
Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team
Veteran Hasbro executive Kim Boyd has been chosen to lead the company's new Global Brands & Consumer Innovation division. The formation of the GBCI division is a major strategic goal for Hasbro this year, and the company has opted to go for a leader with in-house knowledge and a track record of success with a variety of Hasbro products. Hasbro says, effective … [Read more...] about Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team
Sales Vet Julie Taylor Joins MGA In The UK
Former Golden Bear Toys exec Julie Taylor has joined the team at MGA Entertainment as sales director for the UK and Ireland. Taylor spent 15 successful years building sales at Golden Bear before being appointed to her new position with MGA, where she will begin work this autumn. “I’m very pleased Julie is joining the team at MGA," said Neil Bandtock, managing director of MGA UK … [Read more...] about Sales Vet Julie Taylor Joins MGA In The UK
ARTiSTORY Grows UK Licensing Team
The art and culture licensing firm ARTiSTORY has appointed museum licensing expert Liz Bowers as the Head of Business Development in the UK. Co-founder and licensing director Natasha Dyson says Bowers brings a wealth of experience in building commercial growth for the cultural heritage sector. “I’m very happy to welcome Liz to the team," Dyson added. "From the outset I was … [Read more...] about ARTiSTORY Grows UK Licensing Team
Asmodee Appoints New Licensing Manager
Asmodee Entertainment is building on the success of its licensing efforts last year by appointing Etienne Bonnin as the company's new senior manager of media development and licensing. Bonnin comes to the position after spending 15 years at Glénat Editions SA, the largest independent book publisher in France, where he was the Rights and Licensing Director. In that position, … [Read more...] about Asmodee Appoints New Licensing Manager
Genius Brands Appoints Kerry Phelan To Key Role
Genius Brands International, Inc., a global brand management company that creates and licenses multimedia entertainment content for children, has announced the appointment of Kerry Phelan, a 30-year consumer branding executive, to the newly created position of Executive Vice President & General Manager of Global Franchise Management. Phelan will report to both Andy Heyward, … [Read more...] about Genius Brands Appoints Kerry Phelan To Key Role
Who’s News: The Point.1888 Reveals New Marketing Moves
Licensing Agency Caps Year of Growth With New Hires, Promotions The Point.1888 says it has doubled the head count of its crucial marketing division to meet the demands of the agency’s growing client base and help the business reach its ambitious goals for 2021. The news comes just months after the agency announced the creation of a Director of Marketing role at The Point.1888, … [Read more...] about Who’s News: The Point.1888 Reveals New Marketing Moves
Who’s News: BBC Studios Reshuffles Its Licensing Leadership
Big news from the UK as BBC Studios reshuffles its licensing leadership team following the departure of Rikesh Desai, licensing director for the UK and EMEA. Desai had a huge impact on the licensing activities for BBC Studios, according to Stephen Davies, BBC Studios’ managing director of consumer products and licensing. “Rikesh has been a driving force behind our merchandise … [Read more...] about Who’s News: BBC Studios Reshuffles Its Licensing Leadership