The Licensing Letter

Who's News

Genius Brands Appoints Kerry Phelan To Key Role

Genius Brands International, Inc., a global brand management company that creates and licenses multimedia entertainment content for children, has announced the appointment of Kerry Phelan, a 30-year consumer branding executive, to the newly created position of Executive Vice President & General Manager of Global Franchise Management. Phelan will report to both Andy Heyward, … [Read more...] about Genius Brands Appoints Kerry Phelan To Key Role

Who’s News: The Point.1888 Reveals New Marketing Moves

Licensing Agency Caps Year of Growth With New Hires, Promotions The Point.1888 says it has doubled the head count of its crucial marketing division to meet the demands of the agency’s growing client base and help the business reach its ambitious goals for 2021. The news comes just months after the agency announced the creation of a Director of Marketing role at The Point.1888, … [Read more...] about Who’s News: The Point.1888 Reveals New Marketing Moves

Who’s News: BBC Studios Reshuffles Its Licensing Leadership

Big news from the UK as BBC Studios reshuffles its licensing leadership team following the departure of Rikesh Desai, licensing director for the UK and EMEA. Desai had a huge impact on the licensing activities for BBC Studios, according to Stephen Davies, BBC Studios’ managing director of consumer products and licensing. “Rikesh has been a driving force behind our merchandise … [Read more...] about Who’s News: BBC Studios Reshuffles Its Licensing Leadership

Who’s News: New VP Comms At Jazwares

The global toy and licensing company Jazwares has this week named Sara Rosales, an accomplished communications executive, as Senior Vice President of Communications. In her new role, Rosales' greater focus will be on corporate communications, brand public relations, the company’s philanthropic efforts, collaborating closely with digital marketing on earned media, and the … [Read more...] about Who’s News: New VP Comms At Jazwares

Matthew Shiels to Oversee Licensing at Fred Rogers Productions

It's been a wonderful day in the neighborhood for Matthew Shiels, who was promoted this week from director to VP of Business and Legal Affairs at Fred Rogers Productions. As a major part of that promotion, Shiels now takes on the responsibility of overseeing licensing activities for the Fred Rogers brands. Those include not just the iconic show Mr. Rogers Neighbourhood, but … [Read more...] about Matthew Shiels to Oversee Licensing at Fred Rogers Productions

Wildbrain Appoints Jasen Wright As VP North America

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is expanding its global footprint and North American operations with the appointment of experienced licensing executive Jasen Wright (pictured) to the position of Vice President, North America. In this newly created role, Wright will be responsible for driving WildBrain CPLG’s North … [Read more...] about Wildbrain Appoints Jasen Wright As VP North America

Who’s News: WarnerMedia Appoints Head of Content Acquisition in Asia Pacific

WarnerMedia has appointed Melissa Lim as its new head of content acquisitions and co-productions for its children's networks in Asia Pacific, which include POGO, Cartoon Network and Boomerang. Lim's brief also includes advising on licensing content to fuel the growing demand for kids and family programming on the regional streaming service HBO GO in Southeast Asia.  Lim will be … [Read more...] about Who’s News: WarnerMedia Appoints Head of Content Acquisition in Asia Pacific

MBLM Expands Into Asia, Opens Office in Seoul

The vowel-free licensing company MBLM (pronounced 'Emblem') says it has taken its first giant step into the Asian market, opening a new office in Seoul, Korea, headed by industry veterans. MBLM describes itself as a "brand intimacy agency" which is focused on building ultimate brand relationships using emotional science. The approach has helped the company grow over the years, … [Read more...] about MBLM Expands Into Asia, Opens Office in Seoul

Who’s News: Stephanie Kupperman Launches Licensing Agency

Stephanie Kupperman, named a "rising star" of the industry by Licensing International, is now running her own agency called Licensing 360. "Licensing 360 is a full-service merchandise licensing agency, specializing in extending entertainment brands into powerful worldwide consumer product programs," said Kupperman. "The agency’s goal is to offer brands a tailored, … [Read more...] about Who’s News: Stephanie Kupperman Launches Licensing Agency