By Gary Symons TLL Editor in Chief Amazon made a list, checked it twice, and issued its top toy list for the holidays, which you can buy online whether you're naughty or nice. Amazon says its Toys We Love list is the longest its ever compiled, and it includes more than 70 family-friendly products that are found exclusively on Amazon. Many of those are new entrants in the toy … [Read more...] about Amazon Unveils Top Toy List For Xmas 2021
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National Toy Hall of Fame Names 12 Toy Finalists, Including ‘Sand’
By Gary Symons TLL Editor in Chief The Strong National Museum of Play announced Thursday the 12 finalists for induction into the National Toy Hall of Fame. Weirdly, the list of top toys includes sand. Like the kind you find at the beach. The full list of finalists include American Girl dolls, the game Battleship, the game of billiards, Cabbage Patch Kids, the Fisher-Price Corn … [Read more...] about National Toy Hall of Fame Names 12 Toy Finalists, Including ‘Sand’
CoComelon Named Top Toy As Winners of 2021 Licensing Awards Revealed
The Moonbug Entertainment property CoComelon rode its soaring international popularity to a first place finish this week, named as the Top Licensed Toys or Games Range. Top Toy is always a hotly contested category in the annual awards from License Global, but CoComelon snagged to honor as its hugely popular line from Bandai and Jazwares flew off store shelves in … [Read more...] about CoComelon Named Top Toy As Winners of 2021 Licensing Awards Revealed
Blue Kangaroo Expands With Five New Staffers in the UK
The UK creative agency Blue Kangaroo says it has taken on five new graduates to help manage the acquisition of major new contract wins from existing clients in the toy, entertainment, and licensing sectors. Blue Kangaroo is a Gateshead-based agency that works with some of the world’s largest character licensing brands. The company says it's expanded this month due to an … [Read more...] about Blue Kangaroo Expands With Five New Staffers in the UK
ZAG Appoints New Agency, Distributor In Latin America
The indy entertainment studio ZAG has appointed a new licensing agency for several territories in Latin America, as well as a new distributor for the region. ZAG says it has signed with Mon Entertainment to oversee licensing and merchandising activities for Miraculous - Tales of Ladybug and Cat Noir, which was created by ZAG and co-produced with ON kids & family … [Read more...] about ZAG Appoints New Agency, Distributor In Latin America
MGM’s Stargate Providing New Content For ASTROKINGS Game
The crew from MGM's Stargate is back, this time starring as characters in the strategy game ASTROKINGS from Tilting Point and AN Games. MGM says the partner firms are further bridging the gap between the beloved sci-fi universe of Stargate and the immersive real-time strategy, massively multiplayer mobile game, ASTROKINGS. In ASTROKINGS, players clash with rivals in cosmic … [Read more...] about MGM’s Stargate Providing New Content For ASTROKINGS Game
Thread LLC To Develop Licensing Opportunities For Craft & Forge
The Colonial Williamsburg Foundation this week announced the launch of Craft & Forge, an innovative new lifestyle brand rooted in the esteemed traditions of American craftsmanship and designed for a modern world. And to ensure a smooth launch, the Foundation says it has enlisted top licensing agency Thread LLC to lead its licensing efforts for the new line. “Thread is … [Read more...] about Thread LLC To Develop Licensing Opportunities For Craft & Forge
The Point.1888’s Latest Deal Has a Beat, And You Can Dance To It!
THE POINT.1888 AND THE OFFICIAL CHARTS COMPANY STRIKE PARTNERSHIP AHEAD OF 70TH ANNIVERSARY OF THE OFFICIAL SINGLES CHART The Official Charts Company has selected The Point.1888 as its new brand licensing agent, ahead of its 70 Years of the Official Singles Chart celebrations in 2022. With its finger firmly on the pulse of the British record-buying, digital-downloading, … [Read more...] about The Point.1888’s Latest Deal Has a Beat, And You Can Dance To It!
Disney’s Winnie The Pooh Gets A “Bearbnb”
By Gary Symons TLL Editor in Chief Disney is launching a wealth of licensing deals for Winnie the Pooh's 95th anniversary, but we just had to draw your attention to a clever collaboration with travel brand Airbnb. The partnership has now resulted in a Winnie the Pooh inspired house in the Hundred Acre Wood is available to book on Airbnb as part of Disney’s 95th Anniversary … [Read more...] about Disney’s Winnie The Pooh Gets A “Bearbnb”
PlayMonster Working With Hasbro On Playskool Brands
PlayMonster has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategically grow its preschool category in 2022 and beyond. Both companies will work together to expand and broaden the Playskool brand, bringing new ways to learn and play within the Playskool portfolio, while reimagining Playskool’s most beloved, nostalgic … [Read more...] about PlayMonster Working With Hasbro On Playskool Brands