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Retail Sales For ZAG’s ‘Miraculous’ Top $1 Billion

After just four seasons on air, the ZAG hit show Miraculous – Tales of Ladybug & Cat Noir has topped an astounding $1 billion in retail sales revenue.

Not surprisingly, that news coincides with the announcement of a slate of all new US licensees for the in-demand brand.

Miraculous was created by ZAG and co-produced with ON kids & family (Mediawan), and has just completed its fourth season. As well, Miraculous is releasing this year a $100 million+ feature film based on the franchise, all of which has created a firehose of demand for new licensing agreements.

“Miraculous branded merchandise from over 300 licensing partners is currently available at major retailers and online in virtually every territory around the world across multiple categories,” said Jeremy Zag, Founder and CEO of ZAG. “We are grateful for the support of our content partners, licensees and retailers around the globe, and of course our millions of fans who have embraced the adventures of our heroes, Ladybug and Cat Noir. We have more exciting escapades yet to come and I can’t wait to share the news of an upcoming series that is sure to be embraced by our Miraculous fans.”

With continued demand for the Miraculous brand in the North American market, ZAG has signed over 50 new licensees in the past 12 months, including several signed recently.

Newly signed publishing agreements include Little Bee (Activity Formats) and Bendon (Color and Activity). For fashion and accessories, new partners include HER (hair accessories and jewelry); Jacmel (jewelry); Accutime (watches and clocks); Jerry Leigh of California (girls’ apparel); SG Companies (seasonal footwear); and Heys International (luggage). For activities, partners include TCG (puzzle and games); Horizon (craft & activity); Lil’ Anglers (fishing gear); What Kids Want (outdoor and seasonal); and Toy Factory (amusement plush). Food and beverage partners include Crunch Pak (healthy snacking), Good to Grow (beverages); Ferrara (fruit snacks); Zak! Designs (hydration, food storage, tabletop); and Kernels (popcorn, Canada). Additional partners include ASO (wound care and first aid); and SmileMakers (stickers for medical field). In Canada, Danawares is on board for accessories.

The new deals come on the heels of the recently signed global deals with Swatch’s Flik Flak and Epopia, who join long-standing partners Ferrero and PEZ.

As well, in spring 2021, ZAG introduced a new Miraculous toy line from ZAG Lab and Playmates in the U.S. on the e-commerce platforms of Walmart, Target and Kohls, selling-out within just a few hours. This fall, brick and mortar stores will also be carrying the toy line.

Other products hitting retail shelves in the U.S. this year include leveled readers and chapter books from Little, Brown Books for Young Readers (LBYR), a division of the Hachette Book Group; costumes and accessories for wholesale retailers from InSpirit Designs, bedding from Jay Franco; underwear from Handcraft Manufacturing; and Bentex Apparel Group for sportswear, tees and sleepwear.

Miraculous – Tales of Ladybug & Cat Noir is available in over 120 territories across the globe.

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