THE DOLE FOOD COMPANY PARTNERS WITH BEANSTALK TO EXTEND BRAND INTO NEW PRODUCT OFFERINGS The Dole Food Company is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories that further empower consumers to experience healthy living through association with the DOLE brand. Most famous as the world's largest producer of … [Read more...] about Dole Says Aloha With New Licensing Agent Beanstalk
Food and Beverages
Hershey’s Expands Licensing For S’Mores
The Hershey Company and Brand Activation Consulting (BAC) today announced the expansion of its line of officially licensed Hershey’s S’Mores accessories with Mr. Bar-B-Q and new partner, International Wholesalers. The extensive line of Hershey’s S’Mores products that features popular backyard barbeque accessories, like carrying cases, wooden and light up skewers, will now … [Read more...] about Hershey’s Expands Licensing For S’Mores
JELL-O® Gelatin Kit Featuring Iconic Easter Egg Mold Now At Walmart
If you grew up in the late 1990s and early 2000s, you might remember the craze for JELL-O Easter Egg Molds that put smiles on faces in more than 30 million households. Now, that product is back, thanks to a licensing partnership between Bay Island LLC and the Kraft Heinz Company, which owns the JELL-O brand. “We are grateful to be able to bring back this fun family tradition,” … [Read more...] about JELL-O® Gelatin Kit Featuring Iconic Easter Egg Mold Now At Walmart
Special Report: How Celebrities Are Driving the Booze Business
By Gary Symons TLL Editor in Chief Acquisitions in the liquor business aren’t generally noticed by the general public, but the buyout of Davos Brands by industry giant Diageo rated a feature story in People Magazine, and pretty much every other entertainment magazine in the world. The reason is that Davos is partly owned by Deadpool star Ryan Reynolds, who purchased a major … [Read more...] about Special Report: How Celebrities Are Driving the Booze Business
Tapatio Partners On Some Hot New Merchandise
If you've had Mexican food, it's almost guaranteed you've had Tapatio, one of the world's most popular hot sauce brands, founded and run by the Saavedra family in Los Angeles. Now, Tapatio and its consumer products agency, Brand Central LLC, are expanding the popular brand and its reach by launching into new merchandise product categories. The licensing campaign has shown … [Read more...] about Tapatio Partners On Some Hot New Merchandise
Licensing Round Up: Reebok, Laughing Cow, Subway Announce Deals
Cats vs. Pickles Plush Toys Now Available in U.K. The runaway YouTube hit Cats vs. Pickles is looking to leverage its massive success in the US as it prepares to launch its IP in the U.K. this year with a line of plush toys. The toys will be available in the U.K. through Paul Fogarty’s TWO IN 1 Direct with a range that spans more than 100 different styles of Cat and Pickles … [Read more...] about Licensing Round Up: Reebok, Laughing Cow, Subway Announce Deals
Kraft Heinz Taps G&S Metal For Branded Bakeware
One of the world's largest food companies has chosen one of the world's largest bakeware companies to produce a line of branded Kraft Heinz products. G&S Metal Products Company, Inc., a leader in the metal bakeware manufacturing industry and a global distributor of cookware and kitchen accessories, announced their partnership with The Kraft Heinz Company on Jan. 7. The … [Read more...] about Kraft Heinz Taps G&S Metal For Branded Bakeware
SONIC Drive-In Signs Beefy Partnership with Slim Jim
SONIC Drive-In has partnered with Slim Jim, a product line from Conagra Brands, to bring Sonic’s chili cheese coney flavor to the meat snacks category at thousands of retail outlets. The licensing partnership was brokered by Sonic’s exclusive licensing agency, Brand Central. Sonic is an iconic part of the country's fast food scene. Founded in 1953, SONIC Drive-In is the … [Read more...] about SONIC Drive-In Signs Beefy Partnership with Slim Jim
Diageo Goes Big on Dairy Deal With Bailey’s Collaboration
Think of it as one more challenge for your New Year's Resolution to lose weight, as you pack on some more pounds with Diageo's new Baileys Extra Thick Salted Caramel Cream. The new product hitting shelves in the UK this winter is part of a continuing and so far very successful relationship brokered by Beanstalk between Diageo and the global dairy co-op Arla Foods. The Baileys … [Read more...] about Diageo Goes Big on Dairy Deal With Bailey’s Collaboration
Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends
Another week, another slate of great deals in our industry, as we lead our coverage today with expansion of an existing agreement with Warner Bros. and Spread Group. Spread Group Expands Warner Bros. Collaboration Beyond Europe Spread Group - formerly known as Spreadshirt - has worked with Warner Bros. in Europe since 2012, developing more than 1,700 designs for the … [Read more...] about Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends