The Licensing Letter

Articles

Mondo TV Secures Gorgeous Deals For Its Gorjuss Brand

By Allison Watkinson TLL Reporter Mondo TV Group has secured three major licences for the character brand Gorjuss on behalf of the brand owner, Santoro Licensing. The three licenses that have been secured include clothing and accessory producer Coriex, greeting card producer Cromo N.B. Srl, and confectionary marketing company Emmeci. Santoro is a multi-brand design house … [Read more...] about Mondo TV Secures Gorgeous Deals For Its Gorjuss Brand

Available Licenses: Excel Seeking Licensees for Anne Cole, Dede

Anne Cole Swimwear Brand Available for First Time as Licensed IP The classic swimwear brand Anne Cole is working with Excel Branding to find partners in the categories of sleepwear, intimate apparel, hosiery, footwear, and beach accessories. The company was founded by Anne Cole, known as a fiery, shrewd and outspoken businesswoman who forever changed the male-dominated … [Read more...] about Available Licenses: Excel Seeking Licensees for Anne Cole, Dede

Interview: Daniel Tiger Roaring Into New Licensing Categories

Gary Symons TLL Editor in Chief Daniel Tiger's Neighborhood remains a hit after 10 years, and recently seemed to explode with new licensing deals prior to Licensing Expo. This year at the show I caught up with Matthew Shiels, who last year was promoted from director to VP of Business and Legal Affairs at Fred Rogers Productions. As a major part of that promotion, Shiels now … [Read more...] about Interview: Daniel Tiger Roaring Into New Licensing Categories

CAA Adds Some Vroom to McLaren’s Global Licensing Program

By Allison Watkinson TLL Reporter CAA Brand Management has been appointed by luxury car manufacturer, McLaren Automotive, to support its global consumer product licensing and brand extension program. Under the terms of the multi-year agreement, CAA Brand Management will assist McLaren in extending its consumer products programs into new territories, with a primary focus on … [Read more...] about CAA Adds Some Vroom to McLaren’s Global Licensing Program

Collectibles Licensing: Queen Elizabeth Memorialized as the UK’s ‘Bobblehead of State’

By Allison Watkinson TLL Reporter Just call her the "Bobblehead of State." The National Bobblehead Hall of Fame and Museum has released a series of limited edition bobbleheads of Queen Elizabeth II to celebrate the Queen’s Platinum Jubilee. Queen Elizabeth II has become the first monarch in British history to achieve 70 years of service. The Queen ascended to the throne in … [Read more...] about Collectibles Licensing: Queen Elizabeth Memorialized as the UK’s ‘Bobblehead of State’

Licensing Expo Attracts Record Crowd of Retailers

This year's Licensing Expo saw a sharp rise in attendees from the world's retailers, according to Licensing International. The association says last week's event drew thousands of attendees from the world’s most reputable retailers and licensees. The number of retailers in attendance rose 42% from the 2019 event, marking record growth for Licensing Expo. Licensing … [Read more...] about Licensing Expo Attracts Record Crowd of Retailers

Spin Master Launches Inclusive ‘Character Creator’ with 6ix Academy

By Allison Watkinson TLL Reporter Spin Master Corp. and 6ix Academy are launching the Truly You! Character Creator licensed fashion illustration set. 6ix Academy is a Toronto-based inner-city business and arts program with a focus on social justice and activism. Students of 6ix Academy approached Spin Master with the opportunity to include more authentic representation … [Read more...] about Spin Master Launches Inclusive ‘Character Creator’ with 6ix Academy

Available Licenses: Lifetime Launches Program For Its BUILT Brand

By Allison Watkinson TLL Reporter Lifetime Brands, Inc. has announced the launch of a fully integrated home goods licensing program for its BUILT brand. The BUILT brand is well-known as a designer of insulated lunch bags, soft coolers, hydration bottles, food storage, and travel accessories. BUILT products are available at all channels of distribution, including online, … [Read more...] about Available Licenses: Lifetime Launches Program For Its BUILT Brand

How Frida Kahlo Evolved From Artist to Style Icon

By Gary Symons TLL Editor in Chief While at the Licensing Expo last week, I was struck by the major presence of the late Mexican artist Frida Kahlo. Art in general was well represented at the show, and in fact, some agencies specialize in nothing but, but the Frida Kahlo booth was just that: all Frida, from top to bottom. The artist's work was also featured on swag bags … [Read more...] about How Frida Kahlo Evolved From Artist to Style Icon