By Allison Watkinson TLL Reporter Spin Master Corp. and 6ix Academy are launching the Truly You! Character Creator licensed fashion illustration set. 6ix Academy is a Toronto-based inner-city business and arts program with a focus on social justice and activism. Students of 6ix Academy approached Spin Master with the opportunity to include more authentic representation … [Read more...] about Spin Master Launches Inclusive ‘Character Creator’ with 6ix Academy
Articles
Available Licenses: Lifetime Launches Program For Its BUILT Brand
By Allison Watkinson TLL Reporter Lifetime Brands, Inc. has announced the launch of a fully integrated home goods licensing program for its BUILT brand. The BUILT brand is well-known as a designer of insulated lunch bags, soft coolers, hydration bottles, food storage, and travel accessories. BUILT products are available at all channels of distribution, including online, … [Read more...] about Available Licenses: Lifetime Launches Program For Its BUILT Brand
How Frida Kahlo Evolved From Artist to Style Icon
By Gary Symons TLL Editor in Chief While at the Licensing Expo last week, I was struck by the major presence of the late Mexican artist Frida Kahlo. Art in general was well represented at the show, and in fact, some agencies specialize in nothing but, but the Frida Kahlo booth was just that: all Frida, from top to bottom. The artist's work was also featured on swag bags … [Read more...] about How Frida Kahlo Evolved From Artist to Style Icon
Hot Summer Trends: Wellness, Pickles and Pride
Hot Summer Trends Summertime is here and consumers are tapping into exciting new trends to make the most of the season. The experiential and LBE industries are heating back up after two summers of restrictions and people are continuing to focus on wellness and mental health. Inclusivity has also been a key trend for brands—highlighting the consumer desire for diverse consumer … [Read more...] about Hot Summer Trends: Wellness, Pickles and Pride
The Full Wrapup of the 2022 Licensing Excellence Awards
By Gary Symons TLL Editor in Chief The winners of the 2022 Licensing International Excellence Awards were announced at Licensing Expo in Las Vegas last week. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s … [Read more...] about The Full Wrapup of the 2022 Licensing Excellence Awards
Licensing International Excellence Awards Honor Innovation
The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s inspiring to see the quality of work … [Read more...] about Licensing International Excellence Awards Honor Innovation
Loyalty Partner for Miraculous across EMEA
By Allison Watkinson TLL Reporter Independent animation studio ZAG has signed an agreement with TCC Global as the exclusive loyalty partner for Miraculous: Tales of Ladybug and Cat Noir in the EMEA region. “TCC Global is well-known for creating well-designed loyalty campaigns that excite shoppers and reward loyalty in meaningful ways,” said Julian Zag, EVP Global Operations … [Read more...] about Loyalty Partner for Miraculous across EMEA
Popeye Sails Into New Territories
By Allison Watkinson TLL Reporter King Features Syndicate has announced expansion into new territories for its iconic comic characters, Popeye and Olive Oyl. Building upon its already successful global licensing program, King Features has signed several new agents to support growth in the new territories which include J&M Brands in Benelux, Wildbrain CPLG in the Middle … [Read more...] about Popeye Sails Into New Territories
Ariella Maizner Partners With IMG To Develop Theme Brand
By Allison Watkinson TLL Reporter Fashion designer Ariella Maizner has partnered with IMG to expand her popular THEME brand into new products and categories. IMG will accomplish this brand expansion through selective licensing partnerships and retail collaborations. The multi-year agreement will see IMG work with Ariella to extend the THEME brand with partnerships in … [Read more...] about Ariella Maizner Partners With IMG To Develop Theme Brand
The Latest Deals, Developments and Dancing From Licensing Expo
By Gary Symons TLL Editor in Chief And we're back. Licensing Expo returned in style on May 24, with thousands of licensing professionals flooding the show floor at the Mandalay Bay Convention Centre. Attendees were hot on the trail of deals and colleagues separated by the pandemic for two years shared drinks and laughs well into the night, as the Expo after party rocked the … [Read more...] about The Latest Deals, Developments and Dancing From Licensing Expo