Insight Editions has promoted Vicki Jaeger to Vice President, Editorial Director, at Insight Editions and Insight Kids. “In her 16-month tenure at Insight Editions, Vicki has tackled a variety of challenges while growing our editorial team," said Raoul Goff, Founder and President of Insight Editions. "I appreciate her commitment to improving communication and process within … [Read more...] about Who’s News: Insight Editions Chooses Licensing Veteran as Editorial Director
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Who’s News: Hasbro Announces Two Additions to C-Suite
By Allison Watkinson TLL Reporter Hasbro has announced two new promotions in the company's C-suite as it grapples with supply chain issues. Shane Azzi will join the company as Chief Global Supply Chain Officer and Matt Austin will assume the position of Chief Commercial Officer. Both Azzi and Austin will report to Eric Nyman, Hasbro’s President and Chief Operating … [Read more...] about Who’s News: Hasbro Announces Two Additions to C-Suite
Sesame Workshop Launches New Channel on Discovery Education
By Gary Symons TLL Editor in Chief Sesame Workshop has launched a major new initiative, creating a new channel on the Discovery Education platform. Discovery Education, a worldwide education technology leader whose state-of-the-art K-12 digital platform supports learning wherever it takes place, whether at school or at home. Sesame Workshop, the non-profit media and … [Read more...] about Sesame Workshop Launches New Channel on Discovery Education
Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration
Toy and entertainment giant Hasbro is partnering with Fanatics to bring back the Starting Lineup sports collectibles brand. Set to launch this fall, the new product line will continue its legacy of bringing fans and collectors their favorite athletes in action figure form. Starting Sept. 22, products from the Starting Lineup brand will be available exclusively on Hasbro Pulse … [Read more...] about Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration
Toy Licensing: Mattel Sends Barbie To The International Space Station
One Giant Leap for Dollkind: Barbie Explores New Frontier in First Trip to Space US toymaker Mattel has collaborated with the ISS National Lab to send Barbie dolls into space for the first time. In collaboration with the International Space Station (ISS) National Lab on Mission DreamStar, Mattel sent two Barbie dolls up to space to encourage girls to consider a career in … [Read more...] about Toy Licensing: Mattel Sends Barbie To The International Space Station
BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees
Three licensing veterans have created a new "Putin-Free" campaign to raise funds and help feed desperate refugees in Ukraine. The founders of Brown, Gordon & Van Raalte have already signed their first deal with The Wildflower Group. TWG is now producing print-on-demand products for purchase on www.putinfree.world and PUTIN-FREE™ X POPWILD (shoppopwild.com). Founded in 2020, … [Read more...] about BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees
BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees
Three licensing veterans have created a new "Putin-Free" campaign to raise funds and help feed desperate refugees in Ukraine. The founders of Brown, Gordon & Van Raalte have already signed their first deal with The Wildflower Group. TWG is now producing print-on-demand products for purchase on www.putinfree.world and PUTIN-FREE™ X POPWILD (shoppopwild.com). Founded in 2020, … [Read more...] about BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees
TCG Toys Strikes Licensing Deals To Bring Bend-Ems Back to the Toy Shelf
Multi-brand toy company TCG Toys is bringing back the licensed 1990s heritage toy line, Bend-Ems, through a slate of licensing agreements. Bend-Ems are action figures with bendable arms and legs. The soft rubber-like exterior and wire interior provide durability and elasticity, making them extremely poseable. "The appeal of Bend-Ems is a cultural phenomenon," said TCG Toys … [Read more...] about TCG Toys Strikes Licensing Deals To Bring Bend-Ems Back to the Toy Shelf
Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging
By Allison Watkinson TLL Reporter MGA Entertainment, Inc. has announced it will be producing its L.O.L. Surprise! spherical packaging using sustainable materials beginning in April. MGA Entertainment is the largest privately-held toy company in the U.S. The company primarily creates proprietary and licensed consumer products and entertainment across a variety of … [Read more...] about Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging
Licensing Expo Keynote To Focus On Experiential Entertainment
By Gary Symons TLL Editor in Chief After two years of isolation during the pandemic, it's hard to say if Licensing Expo's theme on experiential licensing is ironic, or a sign of rising hope. After all, it's been two years since the Expo was able to hold a live, in-person event, but on the other hand, May 24 will see the triumphant return of hand shaking and face-to-face … [Read more...] about Licensing Expo Keynote To Focus On Experiential Entertainment