The Licensing Letter

TLL

BBC Signs Trio Of US Deals For Doctor Who

BBC Studios' long-running hit Doctor Who continues to soar in licensing circles, as the studio has signed on three new partners. “Fans are the lifeblood of Doctor Who,” said Suzy Raia, the VP of Licensing at BBC Studios Americas. “Those who have been along for the ride for decades will enjoy adding these collectibles to their collections—and if you’re just joining us, these are … [Read more...] about BBC Signs Trio Of US Deals For Doctor Who

NCAA’s New Rule Creating Student Millionaires

By Gary Symons TLL Editor in Chief Anyone involved in collegiate sport knew immediately that the NCAA's policy change regarding Name, Image and Likeness endorsements was a big deal. For the first time, the NCAA will now allow athletes to earn money from their involvement in collegiate sports, and this week the case of Alabama Crimson Tide quarterback Bryce Young has … [Read more...] about NCAA’s New Rule Creating Student Millionaires

First Group Licensing Program For NCAA Athletes Launched At UNC

By Gary Symons TLL Editor in Chief The University of North Carolina has engaged The BrandR Group (TBG) to launch the first Group Licensing Program for current NCAA student-athletes. The move follows the groundbreaking, and somewhat controversial, decision by the NCAA to allow student athletes to profit from their name, image and likeness. For more detailed information, click … [Read more...] about First Group Licensing Program For NCAA Athletes Launched At UNC

Helinox Collab With Pop Superstars BTS

Helinox, a Korean company that first designed many of the portable furniture items we now see at sporting events, concerts, parks and campsites, is dropping its second collaboration with pop supergroup BTS. So popular that their fans are known as the BTS Army, the Korean boy band has worked with Helinox to release a completely new line of tents, chairs, pop-up table, and other … [Read more...] about Helinox Collab With Pop Superstars BTS

Ninja Life Hacks Expands Through Licensing Partnerships

The popular book series Ninja Life Hacks is expanding its brand into board books, activity books and other products to help young readers develop resilience, confidence, and social-emotional skills. Bestselling independent publishers Grow Grit Press and Insight Editions are collaborating on a publishing program for the best-selling series, in a deal brokered by Ninja Life … [Read more...] about Ninja Life Hacks Expands Through Licensing Partnerships

Technicolor Engages Brecht Group For Brand Licensing

Technicolor announced this week it has hired The Brecht Group to identify new licensing opportunities, and to facilitate its licensing operations in the US and Canada. Technicolor is a worldwide technology leader in the creation and seamless delivery of extraordinary entertainment experiences. By uniting industry-leading artistry with world-class innovation, the company and … [Read more...] about Technicolor Engages Brecht Group For Brand Licensing

Jurassic Park: Run For Your Life With Reebok

The global shoe brand Reebok has officially unveiled its new Jurassic Park collection (pictured here) developed in partnership with Universal Brand Development. This first-ever line for Reebok celebrates the long history of the Jurassic Park films through the lens of the original film, released in 1993 by Universal Pictures and Amblin Entertainment. Reebok says the collection … [Read more...] about Jurassic Park: Run For Your Life With Reebok

Peppa Pig Boots Up Partnership With Hunter Boot Ltd.

When kids in the UK are ready to splash their way back to school through mud puddles this fall, Peppa Pig and Hunter Boot will have them covered. Hasbro and Hunter Boot are about to release their second collaboration based on the Peppa Pig franchise, with the new lines being released Aug. 2, in time for back to school shopping. After the sell out success of the first … [Read more...] about Peppa Pig Boots Up Partnership With Hunter Boot Ltd.

BMG Inks Music Licensing Deal With SESAC And Mint

The music publisher BMG has expanded its existing partnership with SESAC Digital Licensing to grow its digital music business in Asia, Australia and New Zealand. Established in 2008, BMGis the world's fourth-biggest music company, and a record label and music publisher in one. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, … [Read more...] about BMG Inks Music Licensing Deal With SESAC And Mint