Veteran Hasbro executive Kim Boyd has been chosen to lead the company's new Global Brands & Consumer Innovation division. The formation of the GBCI division is a major strategic goal for Hasbro this year, and the company has opted to go for a leader with in-house knowledge and a track record of success with a variety of Hasbro products. Hasbro says, effective … [Read more...] about Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team
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Camping World Launches Nautica Branded Outdoor Line
America's largest RV retailer, Camping World Holdings, has partnered with Authentic Brands Group (ABG) on the launch of Nautica branded products for the marine, water and outdoor marketplace. Camping World is not only the leading company in the recreational vehicle space, but also delves into a wide range of outdoor activities such as boating, camping, biking, and hiking. The … [Read more...] about Camping World Launches Nautica Branded Outdoor Line
Brandgenuity Enjoys Some Southern Comfort
Brandgenuity is adding the classic Southern Comfort brand to its client list. Brandgenuity announced this week it is expanding its existing relationship with the Sazerac Company to include representation of its Southern Comfort Whisky. Sazerac is one of America's oldest family-owned, privately held distillers, and Southern Comfort is arguably its most venerable brand. … [Read more...] about Brandgenuity Enjoys Some Southern Comfort
Sales Vet Julie Taylor Joins MGA In The UK
Former Golden Bear Toys exec Julie Taylor has joined the team at MGA Entertainment as sales director for the UK and Ireland. Taylor spent 15 successful years building sales at Golden Bear before being appointed to her new position with MGA, where she will begin work this autumn. “I’m very pleased Julie is joining the team at MGA," said Neil Bandtock, managing director of MGA UK … [Read more...] about Sales Vet Julie Taylor Joins MGA In The UK
Rolling Stone Launches UK Mag Through Licensing
The legendary music and pop culture magazine Rolling Stone will now distribute a UK version, thanks to an exclusive licensing agreement. Penske Media Corporation owns the rights to Rolling Stone, and has entered into a deal with Stream Publishing, a UK company that publishes the popular LGBTQ magazine Attitude. “The arrival of Rolling Stone in the UK is not only a hugely … [Read more...] about Rolling Stone Launches UK Mag Through Licensing
ARTiSTORY Grows UK Licensing Team
The art and culture licensing firm ARTiSTORY has appointed museum licensing expert Liz Bowers as the Head of Business Development in the UK. Co-founder and licensing director Natasha Dyson says Bowers brings a wealth of experience in building commercial growth for the cultural heritage sector. “I’m very happy to welcome Liz to the team," Dyson added. "From the outset I was … [Read more...] about ARTiSTORY Grows UK Licensing Team
Amazon Inks Streaming Deal With Universal, IMDb
Amazon's Prime Video has signed a key content licensing agreement with Universal giving it access to the studio's massive catalog of new movie content. In what is rumored to be a 10-figure deal, Prime Video will now have an exclusive window to air Universal Filmed Entertainment Group's live action films in the United States, beginning with the studio's slate of 2022 … [Read more...] about Amazon Inks Streaming Deal With Universal, IMDb
Subway Surfers
Building on the successful launch of its licensed Subway Surfers range in the United States and Canada last year, SYBO Games expanded rights worldwide to Sakar International, the leading wheeled goods manufacturer. This Fall, scooters, hoverboards, skateboards, helmets and protective gear based on the world's most downloaded runner game will first arrive in Europe. The global … [Read more...] about Subway Surfers
Talking Tom Breaks Out With New Series, Licensing Program
The hugely popular Talking Tom franchise is getting a major update this year, as brand owner Outfit7 launches a new CP licensing program, a 3D animated series, and a new Talking Tom interactive app. It's hard to believe, given the global success of the Talking Tom and Friends videos, but the brand actually started as what now seems like a simple iPhone app. That app allowed … [Read more...] about Talking Tom Breaks Out With New Series, Licensing Program
MGM Teams Up On All New Robocop Game
Leading studio MGM is teaming up on production of an all-new Robocop video game for PC and consoles. One of the top sci fi movies of the past half century, Robocop debuted in 1987 and still maintains a strong fan base and licensing program 35 years later. Game publisher NACON and Metro Goldwyn Mayer say they have signed an agreement to launch Robocop: Rogue City, a game based … [Read more...] about MGM Teams Up On All New Robocop Game