"Bluey The Most Important Pre-School Property Since Frozen." — Valentin Ortiz, CEO, Stor SL. Manufacturing giant Stor SL is on board for a sprawling licensing deal with the Bluey franchise from BBC Studios. The studio says it has signed a deal for a Bluey collection of more than 50 items for the UK & Ireland and EMEA markets. That includes meal sets, drinkware, lunch bags, … [Read more...] about Stor SL Signs Up For Bluey Licensing
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Edible Signs A Tasty Deal With Brand Central
Brand Central announced this week it will be representing the wildly successful Edible brand, which turns lush fruits into incredible 'floral' arrangements and bouquets. Edible is one of those companies that exemplify the entrepreneurial spirit and the importance of innovation in commerce. The company was founded by Tariq Farid, who immigrated to the US from Pakistan with his … [Read more...] about Edible Signs A Tasty Deal With Brand Central
White Castle Marks A Century Of Burgers With A Licensing Onslaught
The legendary and long-lived burger chain White Castle is a hundred years young, and is celebrating its centennial with several key licensing partners. Partners like PUMA, DGK, Funko, Spirit Halloween, Spencer’s Gifts and more are joining the festivities as White Castle marks a century of burgers with a licensing onslaught. Some of those activities include powerful brand … [Read more...] about White Castle Marks A Century Of Burgers With A Licensing Onslaught
NFL Star Russell Wilson Quarterbacking Spin Master Toy Launch
Superstar quarterback Russell Wilson of the Seattle Seahawks is teaming up with Spin Master to launch its new Aerobie Sonic Fin Football. Engineered for superior performance, the Sonic Fin Football lets kids throw like a pro, faster and farther than ever before! Spin Master says kids and adults alike will be able to "go long ... really long ... because the innovative design … [Read more...] about NFL Star Russell Wilson Quarterbacking Spin Master Toy Launch
MDR Launches Global eSports, Interactive Entertainment Division
MDR Brand Management this week launched a global esports and interactive entertainment division called NIVO Management. NIVO operates as a standalone business, but the new division will benefit from the international footprint of MDR Brand Management, the company says. MDR now operates in 25 locations around the world. The company says NIVO Management is currently working on … [Read more...] about MDR Launches Global eSports, Interactive Entertainment Division
Who’s News: BBC Studios Reshuffles Its Licensing Leadership
Big news from the UK as BBC Studios reshuffles its licensing leadership team following the departure of Rikesh Desai, licensing director for the UK and EMEA. Desai had a huge impact on the licensing activities for BBC Studios, according to Stephen Davies, BBC Studios’ managing director of consumer products and licensing. “Rikesh has been a driving force behind our merchandise … [Read more...] about Who’s News: BBC Studios Reshuffles Its Licensing Leadership
Jazwares and Moonbug Partnering On A Squishmallow Series
Toyco Working With Moonbug To Produce Animated Youtube Series 'Squishville' Jazwares, a global leader in toys and licensing, along with Kellytoy, a subsidiary of Jazwares, has announced they are expanding the world of Squishmallows with the launch of their brand new animated YouTube series titled Squishville. The original content, produced by Moonbug Entertainment, an … [Read more...] about Jazwares and Moonbug Partnering On A Squishmallow Series
Moose Toys & Akedo Launch Collab on New Akedo Toy Line
Moose Toys Is Delivering A Knockout Punch With Akedo Warriors Moose Toys is partnering with WildBrain CPLG and Nickelodeon for a multi-faceted launch of its new toy line, Akedo: Ultimate Arcade Warriors. The micro battling figures pack a punch with their individual battle styles and an array of attached aspirational, powerful and sometimes unconventional weapons and … [Read more...] about Moose Toys & Akedo Launch Collab on New Akedo Toy Line
MeteoHeroes Are Getting Their Own Video Game
Mondo TV says their popular MeteoHeroes are getting their own video game. The project is a partnership with digital entertainment company Sony Interactive Entertainment España (SIE España) and game developer Gammera Nest. MeteoHeroes is an eco-adventure show for kids co-produced by Mondo TV and the leading Italian weather forecasting centre, Meteo Operations Italia (MOPI). … [Read more...] about MeteoHeroes Are Getting Their Own Video Game
Opinion: Hot Trends For A Hot Summer
By Alicia Rosa Brand Central Consumers are inching back towards “normal” as they get vaccinated and continue into the summer. New trends are starting to pop up, giving brands much to think about in terms of staying ahead of the curve. Take a look at the latest trends that we’re loving. Daisy Patterns 2000s nostalgia is peaking and with it comes fun daisy patterns and … [Read more...] about Opinion: Hot Trends For A Hot Summer