By Allison Watkinson TLL Reporter The Simba Dickie Group has signed a licensed consumer products deal with Boat Rocker Studios for the popular kid's series Dino Ranch The upcoming product range will feature the Big Bloxx Junior Building Construction set, which contains a minimum of 15 pieces, including exclusive figurines and accessories. Other highlights of the licensed … [Read more...] about Dino Ranch Lassos Licensing Deal With Toy Maker Simba Dickie
Toys and Games
Crayola Draws New Org Chart For Future Growth
The creativity company Crayola is restructuring to support its focus on children's entertainment content and location-based experiences. These areas are seen as key growth vectors for Crayola, a company founded in 1903, but with its focus firmly on the future. Since 1903 Crayola says it has pursued its mission to help parents and teachers to raise "creatively alive children." … [Read more...] about Crayola Draws New Org Chart For Future Growth
Hit Series Gigantosaurus Appoints Master Toy Maker
By Allison Watkinson TLL Reporter Cyber Group Studios has hired the boutique toy company United Smile as the new worldwide master toy licensee for its CGI-animated series, Gigantosaurus. In its new position, United Smile will develop and distribute a wide range of licensed Gigantosaurus toys, beginning with a debut range set to launch worldwide in spring 2023. “We are … [Read more...] about Hit Series Gigantosaurus Appoints Master Toy Maker
Toy Licensing: LEGO and Hasbro Partner on Giant, Transforming Optimus Prime
Leading global toy companies, the LEGO Group and Hasbro, Inc. have united for the first time to bring the Transformers Autobot, Optimus Prime, to life in LEGO form. The licensed LEGO Transformers Optimus Prime set features over 1,500 detailed LEGO pieces. The set stands over 35cm in robot mode and 15cm high in the alt-mode. “It has been an honour and joy to work together with … [Read more...] about Toy Licensing: LEGO and Hasbro Partner on Giant, Transforming Optimus Prime
Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection
By Allison Watkinson TLL Reporter Drag queen icon RuPaul has sashayed into a tiny but fierce licensing deal for miniature figurines with Fisher Price. First introduced in 2019, the Little People Collector brand is part of Fisher-Price’s expansion into the adult collector demographic. The Little People Collector brand capitalizes on the nostalgic value of the Little People … [Read more...] about Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection
Angry Birds Releases New Zzzopa Spinner Ball in Deal With PMI
The hit mobile gaming brand Angry Birds has expanded its toy lines with the new Zzzopa Spinner Ball from PMI Trading. The licensing deal between Angry Birds rights holder Rovio Entertainment and PMI Trading & Enterprise was brokered by IMG, a global licensing agency. Achieving massive success in the market, Rovio’s Angry Birds will be the first-ever license for PMI’s … [Read more...] about Angry Birds Releases New Zzzopa Spinner Ball in Deal With PMI
TOMY Named Master Toy Partner For Little SPOT Book Series
The pre-school toy leader TOMY has been named as the Master Toy Partner for the chart-topping A Little SPOT book series. The deal was secured by Surge Licensing, an entertainment IP development company that grows brands into multi-platformed entertainment and product licensing programs. The series A Little SPOT was written by Diane Alber, and is considered a market … [Read more...] about TOMY Named Master Toy Partner For Little SPOT Book Series
Hit Game Star Stable Gallops Into Global Toy Deal With Just Play!
The Swedish games company Star Stable Entertainment has signed a global toy deal with leading consumer products company Just Play. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen to become a top 10 toy company, according to NPD, for the past 5 years. The deal will comprise toy rights for its successful gaming brand, … [Read more...] about Hit Game Star Stable Gallops Into Global Toy Deal With Just Play!
Hit Game Star Stable Gallops Into Global Toy Deal With Just Play!
The Swedish games company Star Stable Entertainment has signed a global toy deal with leading consumer products company Just Play. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen to become a top 10 toy company, according to NPD, for the past 5 years. The deal will comprise toy rights for its successful gaming brand, … [Read more...] about Hit Game Star Stable Gallops Into Global Toy Deal With Just Play!
Experiential Licensing: Mattel and Kilburn Launch World of Barbie Attraction
Kilburn Lives has announced a partnership with Mattel for a new upcoming immersive attraction, the World Of Barbie. “We were asked to bring Barbie’s playset to life. Who can say no to that opportunity?” said Kilburn CEO Mark Manuel. “Barbie is as relevant today as she was when she was first introduced to the world 63 years ago, if not more. I watched my daughter live and play … [Read more...] about Experiential Licensing: Mattel and Kilburn Launch World of Barbie Attraction