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Traditional Toys/Games

CoComelon Named Top Toy As Winners of 2021 Licensing Awards Revealed

September 16, 2021

The Moonbug Entertainment property CoComelon rode its soaring international popularity to a first place finish this week, named as the Top Licensed Toys or Games Range. Top Toy is always a hotly contested category in the annual awards from License Global, but CoComelon snagged to honor as its hugely popular line from Bandai and Jazwares flew off store shelves in … [Read more...] about CoComelon Named Top Toy As Winners of 2021 Licensing Awards Revealed

PlayMonster Working With Hasbro On Playskool Brands

September 14, 2021

PlayMonster has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategically grow its preschool category in 2022 and beyond. Both companies will work together to expand and broaden the Playskool brand, bringing new ways to learn and play within the Playskool portfolio, while reimagining Playskool’s most beloved, nostalgic … [Read more...] about PlayMonster Working With Hasbro On Playskool Brands

How LEGO’s Monkie Kid Deal With Amazon Could Change Toy Licensing

September 14, 2021

By Gary Symons TLL Editor in Chief. LEGO is taking its first steps in a partnership with Amazon Kids+, as the hit Asian series Monkie Kid debuted on the streamer on Sept. 9. And that deal is much more than just a content agreement. In fact, it could point to a huge advantage for Amazon that changes the way toy companies look at content and product licensing, and who they choose … [Read more...] about How LEGO’s Monkie Kid Deal With Amazon Could Change Toy Licensing

Kindi Kids And DNC Making Meal Times Fun

September 13, 2021

Bulldog inks a new deal with DNC for homewares based on the preschool sensation As part of its growing consumer products program, Bulldog Licensing has signed DNC as licensing partner for the hit preschool doll and YouTube hit, Kindi Kids. The deal will see DNC creating a range of products based on the bobble-headed dolls, including lunch bags and coolers, drinkware, food … [Read more...] about Kindi Kids And DNC Making Meal Times Fun

Gabrielle Sims to Head Hasbro’s Softlines Division in UK

September 8, 2021

Veteran licensing executive Gabrielle Sims will head the softlines business for Hasbro's consumer products division in the UK, the company says. “We have big growth plans for our UK business and are thrilled to be adding such strong talent to our team," said Sally Carnota, the category licensing director at Hasbro UK and Ireland. " Gabrielle’s exceptional creativity and … [Read more...] about Gabrielle Sims to Head Hasbro’s Softlines Division in UK

Hot Wheels Monster Trucks Go Live

August 18, 2021

Hot Wheels Monster Trucks Live is kicking off its return to live events with new trucks and drivers in an upcoming 10-stop tour across the US. The tour is made possible through a partnership with the Raycom-Legacy Content Company, a large-scale event operation, promotion, content production, licensing, and media firm. Raycom produces entertainment experiences including the Hot … [Read more...] about Hot Wheels Monster Trucks Go Live

Disney Builds Back Better With Q3 Earnings Report

August 13, 2021

The world's largest entertainment and licensing conglomerate showed this week it's coming back strong from the pandemic, posting solid revenue numbers and exceeding expectations for its new streaming services. Disney reported fiscal third-quarter results Thursday that not only beat Wall Street's estimates, but also showed impressive user growth for Disney+, making it the … [Read more...] about Disney Builds Back Better With Q3 Earnings Report

Hasbro Hits Home Run For Q2 Revenue

July 27, 2021

The global play and entertainment conglomerate Hasbro, Inc. smashed its revenue targets for Q2, sending the company's stock soaring. "Hasbro delivered an excellent second quarter, with revenues up 54% versus the second quarter of last year and 9% versus pro forma second quarter 2019," said Brian Goldner, Hasbro’s chairman and CEO. This is the second reporting period since … [Read more...] about Hasbro Hits Home Run For Q2 Revenue

Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team

July 13, 2021

Veteran Hasbro executive Kim Boyd has been chosen to lead the company's new Global Brands & Consumer Innovation division. The formation of the GBCI division is a major strategic goal for Hasbro this year, and the company has opted to go for a leader with in-house knowledge and a track record of success with a variety of Hasbro products. Hasbro says, effective … [Read more...] about Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team

Moose Toys & Akedo Launch Collab on New Akedo Toy Line

June 25, 2021

Moose Toys Is Delivering A Knockout Punch With Akedo Warriors  Moose Toys is partnering with WildBrain CPLG and Nickelodeon for a multi-faceted launch of its new toy line, Akedo: Ultimate Arcade Warriors. The micro battling figures pack a punch with their individual battle styles and an array of attached aspirational, powerful and sometimes unconventional weapons and … [Read more...] about Moose Toys & Akedo Launch Collab on New Akedo Toy Line

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