By Allison Watkinson
TLL Reporter
Alimentation Couche-Tard and Guy Fieri are teaming up to bring a selection of Flavortown menu items to Circle K convenience stores.
The collaborative partnership will bring a total of 11 licensed items to participating Circle K and Holiday Stationstore locations.
“Flavortown is as much a lifestyle as it is a place so when it comes to great food and flavor, it’s all about finding it wherever you are,” said Guy Fieri. “Starting now, together with Circle K, I’m bringing my Flavortown foods to your corner store, your highway stop and everywhere in between. Real flavor, real fast…let’s go!”
The menu features a range of bold, “off-the-hook” options for breakfast, lunch, dinner and snacks.
Some of the highlights of the Circle K x Flavortown menu are a Mac N’ Cheese Burger, a Sweet Heat Fried Chicken & Waffle Sandwich, a Denver Omelet on a Cheddar Bun Sandwich and a Candy Chaos Cookie.
“Our customers are looking for more from their convenience store experience, and we’re answering that call by partnering with Guy Fieri to bring his iconic Flavortown creations to Circle K,” said Circle K VP, Gary Brant. “This collaboration is about redefining what people can expect from convenience store food, demonstrating our commitment to innovation and listening directly to our customers’ cravings for high-quality, flavorful options on the go.”
The exclusive Flavortown items will be available across participating stores in Alaska, Idaho, Michigan, Minnesota, Montana, North Dakota, South Dakota, Washington, Wisconsin and Wyoming.
The first regional launch for the collection is scheduled to take place this September.
Guy Fieri is a celebrity chef, reality TV host and restaurant owner who is known as the mayor of the fictional community of Flavortown.
He has been featured on several Food Network series such as Diners, Drive-Ins & Dives, Guy’s Grocery Games, and Tournament of Champions.
Alimentation Couche-Tard is a global convenience and gas station company that runs branded convenience store franchises like Couche-Tard, Circle K, On the Run and Holiday Stationstores.
Through its brands, the company operates an extensive network of independent convenience stores in 29 countries and territories located throughout North America, Europe and Asia.
Photo Source: Circle K/Guy Fieri via BusinessWire.