By Allison Watkinson
TLL Reporter
Funko has partnered with Blockbuster on a nostalgic video store collectibles line called Rewind for its Fun on the Run promotional event.
Blockbuster LLC is an American brand that is currently owned by the satellite TV provider, Dish Network. The brand was originally founded in 1985 as a VHS rental store chain called Blockbuster Video.
As of 2019, only one Blockbuster branded video store remains in operation in the entire world. The last remaining Blockbuster store is located in Bend, Oregon.
“Our partnership with Blockbuster, one of the most well-known retail chains in entertainment, will provide our fans with the opportunity to be on the precipice of vintage pop culture and entertainment,” said Mariotti. “Steeped in nostalgia, Rewind expertly showcases the breadth of our licensing pedigree, providing consumers with a new way to access and embrace the pop culture titans that defined a generation in a way that is unique to Funko.”
The co-branded Rewind product line features collectible figures and a membership card inspired by the vintage Blockbuster retail chain from the 1980s to early 2000s.
Each Rewind collectible comes in Funko x Blockbuster branded packaging that is modelled to look like a VHS case.
“With the resurgence of ‘80s and ‘90s trends, Funko is bringing the best pop culture film moments home with Rewind, helping fans connect over shared memories, while simultaneously complementing the product options from our most sought-after product line,” said Funko CEO, Brian Mariotti.
The Funko x Blockbuster Rewind collection will be featured at Funko’s 25th anniversary Fun on the Run promotional event. The Funko Fun on the Run event
is a branded road trip activation that will take place in the US from July 7 to July 19, 2023. The Funko Fun on the Run bus will begin its cross-country journey in Nashville, Tennessee and complete its journey at San Diego Comic-Con.
The promotional event will include exclusive Fun on the Run products called Boxes of Fun which can be purchased at any of the Fun on the Run road trip destinations and on Funko’s official e-commerce website.
Funko is a lifestyle brand and entertainment company that designs, sources and distributes licensed pop culture products across multiple categories. These categories currently include vinyl figures, board games, toys, plush, apparel, housewares and accessories.
Funko and Blockbuster Partner On Retro Video Store Collectibles
